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Leadership & Management

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Fitness Facilities Get Creative

By Ryan Halvorson | August 23, 2012 |

Fitness industry revenue may be up (see “Fitness Industry Booms”), but that shouldn’t stop facility owners and managers from finding creative ways to draw new business and keep current members inspired. Here are some unique ideas for driving traffic, courtesy of HealthyWages.com:

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The Anatomy of an Effective Outsourcing Plan

By Megan Senger | July 18, 2012 |

When you decided to become an independent exercise entrepreneur, you had a core focus and a vision of how you would help your clients. But overnight you also became the accountant, janitor, customer service department, blog writer, fitness manager and CEO—all rolled into one.

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Empowered Employees Perform Better

By Ryan Halvorson | October 5, 2011 |

Want to improve productivity among your employees? Empower them, says research published in the Journal of Applied Psychology (2011; 96 [3], 485–500). The study’s purpose was to study “antecedents and behavioral outcomes of employees’ perceptions of organizational support for development.” Analyzing data gathered from 264 exempt-level employees and their supervisors, the study authors found that participation in training courses, interaction between supervisors and employees, and mentoring were associated with improved perception of employee support.

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Developing Exceptional Teams

By Trina Gray | October 1, 2011 |

It struck me in the coffee shop. I was having my weekly mastermind meeting with a fellow business owner. I was sharing a book that I highly recommended, and I told him that I had given a copy to each of my managers. After my friend skimmed it, he asked why I would gift it to my staff. He explained that he didn’t want to encourage his staff to dream bigger. They might get inflated egos. They might demand more. They might leave.

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Don’t Be That Manager: High-Pressure

By Lance Breger, MS | September 7, 2011 |

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: You are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor.

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Staffing for Success

By Valerie Applebaum, MPH, CHES | September 6, 2011 |

The high turnover rate among fitness industry staff is not news. In many cases, staff seem to be coming and going through a revolving door! Having a high-end fitness center with fancy amenities, décor and equipment is ideal, but if your staff is unable to meet client expectations, you will struggle to maintain memberships and meet your revenue goals. The good news is that your facility doesn’t need to operate like this.

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Group Fitness Attendance Survey Results

By Ryan Halvorson | August 24, 2011 |

Have you ever wondered how much foot traffic your group exercise programming brings into your facility? Global fitness company Les Mills has released survey data from the world’s top fitness facilities, centered on measuring accurate group fitness attendance:

Of the clubs that participated in the survey, the average club had 676 group fitness attendances per week. The top 20 clubs had an average of 3,880 attendances. The top 10 attracted on average 4,656 weekly attendances.

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Serving Your Base & Looking for Opportunity in Special Populations

By Jan Schroeder, PhD | June 29, 2011 |

The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather information on current programming and equipment offerings and to gauge industry trends. As club owners and directors have continued to hurdle the challenge of a down economy, they have been forced to get creative with staffing, space, equipment and programming so as to meet the needs of a diverse clientele demanding more economical fitness solutions.

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Gym-Pact Charges When You Don’t Show Up

By Ryan Halvorson | June 14, 2011 |

Facility owners and managers recognize that many individuals let gym membership cards collect dust. Many managers offer promotions or incentives to increase membership use. One organization uses a sort of reverse incentive to help motivate the unmotivated. Developed by Harvard students struggling to meet weekly fitness goals, the Internet-based organization Gym-Pact charges users for missed workouts. Participants set up a schedule, and they must check into a partnered gym via text message to avoid a $10 fee.

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Host Successful Group Exercise Department Meetings

By Ryan Halvorson | June 14, 2011 |

For a variety of reasons, as a group fitness director you need to meet with your instructors regularly. However, actually getting instructors to attend department meetings can be a daunting task. Ali Helms, fitness director at the Jewish Community Alliance in Jacksonville, Florida, offers tips for hosting a successful—and well-attended—department meeting:

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Don’t Be That Manager: High-Turnover

By Lance Breger, MS | May 30, 2011 |

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: you are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor.

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How to Become a Fitness Manager

By Shannon Fable | March 31, 2011 |

The pathway beyond group exercise instruction and personal training is not exactly clear cut. Fitness professionals realize early on that adding classes and clients to their already jam-packed, hectic schedules may not be the best use of their time. However, figuring out a way to increase stability and cash flow is challenging. Since most fitness professionals end up working for several facilities simultaneously and/or fend for themselves as independent entrepreneurs, finding a mentor can be tough.

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Don’t Be That Manager: The Yes Person

By Lance Breger, MS | March 28, 2011 |

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: You are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor.

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Manager Meltdowns

By Shannon Fable | March 28, 2011 |

Regardless of how big or small your role is as group fitness manager (GFM), your success depends primarily on how effectively you communicate with a diverse audience. Each employee has a need to hear you, understand your message, store the information and act on it. Keeping employees informed can eat up a lot of time and may prevent you from getting to initiatives that could grow the business.

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The Language of Job Postings

By Donna Hutchinson | November 22, 2010 |

If the world as we know it were coming to an end and it was your job to find skilled individuals to rebuild society, how would you pick the “right” people? If you chose wisely, they all would flourish; if you chose unwisely, everyone would flounder. When you’re hiring for your organization, use the same careful consideration.

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Don’t Be That Manager: Are You Invisible?

By Lance Breger, MS | November 22, 2010 |

Many personal trainers are promoted to being the manager or director of their departments based solely on their success as trainers and not necessarily for their managerial attributes. Now it’s your turn: you are the new personal training manager. You’re finding out how different it is from being on the floor working with clients.

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