Editor’s Letters
Silver Linings and Sunny Sides
In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.
The COVID-19 Crisis: Transforming Our Lives and Our Industry
The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
Hello, New Website and Member Perks!
A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.
Resolution Revolution: Train Happy!
Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.
Rest, Reflection and Gratitude
It’s hard to believe another year of serving this incredible industry is winding down. As we at IDEA reflect on all we’re grateful for, as ever, IDEA members are at the top of our list. On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued belief in and support of our shared mission to Inspire the World to Fitness®!
The Art of the Blend
While we strive for content balance when planning each issue of Fitness Journal, every so often we seem to assemble a collection of articles which—just by a quick scan of the table of contents—looks like a heck of a lot of fun to learn from. Welcome to one of those issues!
A Perfect Match of Passion and Purpose
This month I have the pleasure of introducing you to a new era of leadership at IDEA and in the health and fitness industry at large.
Amplifying Your IDEA Membership Benefits
It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.
Meet Your IDEA Team!
This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.
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