Question of the Month
How are you integrating the popular interest in longevity with your marketing and education about the benefits of fitness training? And, are you highlighting the specific advantages of training with a professional versus simply having an active lifestyle? For example, are you sharing information about how programmed exercise training increases longevity, boosts brain fitness, prevents back pain, reduces chronic disease risks and enhances life quality over the lifespan? If yes, how are you sharing this? Are you using bulletin boards, blogs, social media posts or other means?
We want to hear from you!
People Are Talking About . . . Sparkd, a brain-body performance studio focusing on physical and cognitive health, founded by CEO Anna Milani in Singapore, inspired after she lost her grandfather to Alzheimer’s disease; …
People joining gyms for social connection and belonging as a primary driver from data from over 40 million people globally from 30,000 gyms, clubs and studios, in a report by ABC Fitness; …
While GLP-1s dominate the media, exercise remains the most common weight management intervention across markets, per the 2025 McKinsey & Company Future of Wellness Survey; and,
Seventy percent of gym-goers prefer fitness facilities that prioritize sustainability and energy-efficient equipment can reduce operating costs by up to 30%, per the 2025 Global Fitness Trends Report by Core Health and Fitness.
Shirley Eichenberger-Archer, JD, MA, is the 2008 IDEA Fitness Instructor of the Year. She’s a best-selling author of 16 books, including Pilates Fusion: Well-being for Body, Mind and Spirit, and contributing editor to Fitness Journal. Reach her at www.shirleyeichenbergerarcher.com.
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Shirley Eichenberger-Archer, JD, MA
Shirley Eichenberger-Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.
