Like lightning to a rod, close to 12,000 attendees were drawn to the 2015 IDEA® World Fitness Convention’s 380 educational sessions and to its largest and most diverse Fitness and Nutrition Expo to date. People gave energy; they took energy; and they saved up the best of it to inspire clients at home and to transform businesses with new ideas.
Whether you’ve been in the fitness industry since the ’70s or you’ve done ’70s-style workouts with borrowed outfits from your mom’s closet, you know that the trends in fitness footwear and fashions are always exciting and evolving.
I have been to several IDEA conferences through the years (having been a member since IDEA’s inception) and I just have to say that I am proud to be apart of the IDEA family. The presenters and content at these conferences are top-notch ! I can always count on getting the most up-to- date health and fitness information delivered by extremely qualified instructors.
IDEA’s service has been invaluable to me as a fitness professional. You have continually challenged me to grow, learn and share my passion for fitness with others.
Industry leaders and successful entrepreneurs know that education is the cornerstone of a booming business. Don’t miss IDEA World Fitness Convention™, the must-attend event that will provide you with the knowledge you need to advance your career.
Athletics have long been a cornerstone of the collegiate experience. One school in Atlanta has decided to terminate all sports programs in favor of a focus on fitness.
Spelman College, historically a black women’s college, has reallocated the $1 million dedicated to its sports programs to a campus-wide health and fitness program. The minimal participation in sports—only 80 students, or 4% of the student body, were involved—helped solidify the decision. According to Spelman President Beverly Daniel Tatum, PhD, the new program could help all 2,100 enrollees.
After his brother was diagnosed with neurofibromatosis, Chad Leathers and his two friends Brendan Hanrahan and Bobby Gill decided to help. Two years ago, the trio founded Cupid’s Undie Run, a fundraiser for the Children’s Tumor Foundation, a 501(c)(3) nonprofit organization working to end the disease.
On February 9, 2013, more than 8,000 people will hit the streets of 17 cities in the United States for a 1.5-mile run in, you guessed it, their underwear.
Individuals and teams will work to fulfill the goal of raising more than $1 million for the foundation.
You know your next client, Doug, really well. He’s been working with you for 2 years, he’s committed to his fitness program, and while his body is already well-conditioned, he is determined to keep improving. His session will focus mainly on intense weightlifting, and Doug is used to “psyching himself up” before each set—he finds it helps—but you’ve both observed that it’s getting harder for him to make real gains. How can you help?
Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing.
On October 6 and 7, during San Francisco Fleet Week, 24 Hour Fitness and TRX teamed up to offer fitness challenges and classes to honor U.S. military personnel. Workouts were open to the military and the San Francisco Police Department. Nearly 250 personnel participated, making it the largest TRX workout to date.
Now that the presidential election is decided, it’s a good time not only to note the progress of First Lady Michelle Obama’s main initiative, Let’s Move!, but to explore how this important work will continue…
Client: RayPersonal trainer: Julie Lombardo, owner, Sweet Success Personal TrainingLocation: Chino Hills, California
Making the switch. In 2005, now 80-year-old Ray suffered a hemorrhagic stroke that resulted in numbness on the left side of his body. Interested in improving function and fitness, he sought the guidance of physical therapists. Eventually, he was forced to give up treatment because his insurance coverage had reached its maximum.
The 2012 Summer Olympic Games showcased the world’s fastest sprinters. Unfortunately, many of those watching the games are doubtful they could successfully complete one of the Olympic Track & Field’s major events.
According to a survey conducted by Slimming World, a United Kingdom–based weight loss company, and YouGov®, nearly 50% of U.K. adults feel it’s unlikely they could run 100 meters—one of track’s shortest events—without stopping.
Client: George | Personal Trainer: Valentin, owner, Pilates Body by Valentin | Location: Dublin, CA
Weighty issues. George first began working with Valentin in 2006. “He came to me when he was at his maximum weight,” she recalls. “He was waddling around with a pair of bad knees and needed to get the strength to do activities of daily living.”
In support of improving physical activity levels, the United States Postal Service (USPS) recently unveiled a new series of forever stamps. The four stamps show a young child learning to ride a bike with training wheels, a commuter riding to work, a road racer and a BMX rider.
It’s well known that sedentary living is associated with health risks. Now, researchers have been looking at motorized transportation dependence and its correlation with body fat and waist circumference.
Do your clients or members still spend the bulk of their nonexercise time seated? Encourage them to step away from the chair by sharing insights from this most recent study on the increased mortality risk of sitting.
Kimberly Searl, integrative fitness professional and owner of Mind/Body: Balance, a fitness studio that offers personal training, yoga, Pilates, and coaching services, believes that the path to health and vitality requires patience and time.
September is Childhood Obesity Awareness Month. Help inspire the younger generations to become more active and fit with GeoPalz, an online fitness tracking website that offers rewards based on daily steps taken. A husband-and-wife team created the site to encourage their own kids to get moving. Children simply wear a pedometer to count daily steps taken, and then log the total each day. After logging a certain number of steps, a child is eligible to receive an activity-oriented prize such as a soccer ball or a Frisbee®.
Encouraging sedentary and inactive individuals to exercise can be a challenge. However, according to a recent study published in Medicine & Science in Sports & Exercise (2011; doi: 10.1249/MSS.0b013e31821e4ff2), even minor bouts of physical activity can improve cardiorespiratory fitness. Researchers from Queen’s University, Kingston, Ontario, wanted to determine whether “incidental physical activity,” or acute bouts of movement, is associated with cardiorespiratory fitness.
According to a recent study, younger individuals who regularly participate in religious activity may be at risk for becoming overweight. The findings, presented in March at the American Heart Association conference in Atlanta, included data collected from 32,433 individuals aged 20–32. The individuals were followed for 18 years. Upon analyzing the data, researchers discovered that those who attended at least one “religious” event per week appeared to be more overweight or obese in their later years than those who did not.