Skip to content

Technology

category Article Categories

Business of Personal Training

Crowdfunding 101

In August 2014, personal trainer Lyam White learned that one of the owners of the studio where he was renting space was looking to sell. The Seattle-based location had worked well for him, and he was concerned that he might have to search for a new place to train.

“I talked to the other owner about buying in, to ensure that I would still be able to train at this location,” says White. “Additionally, my wife is a massage therapist, and it occurred to us that the space could be used to consolidate our services and offer a ‘whole body shop’ storefront.”

A No-Tech Sunday

Cellphones, computers, tablets. All of these are important tools that help you to run a successful fitness business. But technology can seep into every moment of your life and take over. Do you need to step away from email or give your smartphone a rest from time to time? Discover why you’ll be a better entrepreneur if you explore options for setting limits around technology and just say no to it some of the time.

Some fitness entrepreneurs are finding that saying no to digital devices every Sunday helps them find work-life balance.

Look Who’s Put a Block Party on the Plate

Zumba® instructors can now extend their celebration of fitness beyond the dance studio and help fuel all-around fitness with Plate by Zumba™, a healthy eating program and e-learning course.

Strategic Self-Promotion for Fitness Pros

Promoting yourself has never been easier. Free social media, affordable Web design and easily accessible graphic design provide ample opportunity to draw awareness to what you have to offer. But without a blueprint, you are wasting your time. Read on to uncover core self-promotion methods that can increase your business in less time than you think.

Top Tips for Personal Branding

More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.

Here are her top tips for developing your own brand:

Building a Teaching Kitchen in a Studio

ave your clients ever asked:

“What should I cook for dinner?”

“How should I prepare it?”

“What if I have to cook a healthy

meal for my family?”

Educate Yourself, Evolve Your Business

The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.

Online Training: Programming for Profit

The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.

Investing in Fitness Technology

In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.

How to Make Money With Online Training

Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.

Taking Investor’s Perspective to Leveraging Fitness Technology

In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.

The Hunger-Obesity Paradox: There’s an App for That

More than one-third (78.6 million) of U.S. adults are obese. But according to a 2014 report by Feeding America, a hunger relief charity, 49 million Americans are “food insecure,” meaning they eat smaller amounts, go hungry or eat less nutritious foods because they can’t afford to eat better. Almost one-third of America’s food insecure are children, the report says.

8 Questions to Ask Before Buying Operations Software

Every successful fitness facility owner reaches a point when it’s no longer possible to track members, attendance and billing manually. At this point, purchasing business management software—the solution to maintaining sanity and enjoyment—is no longer an option; it’s a necessity.

Secrets of Social Media Success

Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:

Trainer Tech: Six Software Apps to Improve Your Business

How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.