fbpx Skip to content


Member Spotlight: November 2021

Meet three IDEA members who truly shine: Tim Rochford, MS, Kellie Walters, PhD, and Sherri Sherock.

Tim Rochford, MS, Kellie Walters, PhD, and Sherri Sherock

Tim Rochford, MS

Member Since 1988  ::  Phoenix

Personal trainer Tim Rochford

Tim Rochford’s mission—as a martial artist and fitness professional—is to empower people through training, education and experience. He has practiced martial arts since 1978 (he currently holds a 7th-degree black belt in kajukenbo/kajukenpo karate) and has taught self-defense and group fitness classes and been a personal trainer since the early 1980s. He recently designed and patented the P2 Force, a unique body-weight and elastic resistance training apparatus; created the Safe & Strong program, combining periodized fitness conditioning with real self-defense training; and authored a series of three continuing education courses to “train the trainer” on boxing, kickboxing and martial arts. Although he continues to grow and innovate, his mantra has remained the same: “One Body, One Life, One Choice!”

Kellie Walters, PhD

Member Since 2005  ::  Long Beach, California

Personal trainer Kelly Walters

It’s great when fitness runs in the family! Kellie Walters can trace her love of fitness to when she was just 8 years old and her mom, IDEA fit pro Pauline Brown, took her to her first IDEA® World Convention. The highlight? She got to meet Richard Simmons! Now, she’s a star in her own right. As an assistant professor at CSU Long Beach, she studies the psychosocial aspects of physical activity, focusing her research on body image concerns within the fitness industry. She is a co-founder of Smart Fit Girls, a nonprofit empowerment program that promotes adolescent girls’ physical and emotional health, and Smart Fit Womxn, a wellness coaching company geared to helping adult women become the best version of themselves.

Sherri Sherock

Member Since 2012  ::  Toledo, Ohio

Personal trainer Sherri Sherock

“I am so passionate about watching my clients take small steps to achieve a healthy lifestyle change,” says Sherri Sherock. But she herself took a giant step forward when her young son was diagnosed with autism spectrum disorder. After researching how nutrition and exercise affected her son, she realized “it affects our bodies, as well,” she explains. It led to a career change, including multiple certifications and her own business, KickSpark Fitness. “My power to pursue wellness to the next level has made such an amazing impact on me, my family and my clients,” she says. And her son? “He is now a senior in high school, driving and will be attending a university this fall,” she says, showing that small steps can lead to big changes.

We’d Like to Put the Spotlight On You!

If you would like to be featured in this section or know an IDEA member who stands out in the fitness crowd, email a brief description of your (or your colleague’s) fitness activities and achievements and a high-resolution digital photograph (at least 300 dpi, in focus, well-lit and at least 3″ × 3″ in its original digital format) to Sandy Todd Webster, [email protected] Please include your IDEA member number, if possible. You (or the colleague) must be an IDEA member to be considered for this section.

For more information on membership & benefits, visit ideafit.com.

When you buy something using the retail links in our content, we may earn a small commission. IDEA Health and Fitness Association does not accept money for editorial reviews. Read more about our Terms & Conditions and our Privacy Policy.


Subscribe to our Newsletter

Stay up tp date with our latest news and products.