Editor’s Letters
Shared Growth Elevated Impact
Each new season brings change—and with it, opportunities to reflect, refine and reinvest in our roles as health and fitness professionals. This issue of IDEA® Fitness Journal invites you to…
Your IDEA Advantage
As we move deeper into 2025, the fitness industry continues to evolve at an unprecedented pace. With over 43 years of serving fitness and wellness professionals across 80+ countries, IDEA…
Celebrating a Year of Triumph and Looking Forward to New Horizons
As we close the chapter on another incredible year, I find myself both humbled and invigorated by what our community has achieved together. This year has been a testament to…
Turning the Page—A New Chapter for IDEA Fitness Journal
We’ve got some exciting news and updates about a positive change that’s on the horizon. As an association dedicated to promoting excellence in the fitness industry, we constantly strive to…
Happy Birthday to IDEA Fitness Journal!
Last year it was IDEA’s 40th anniversary. This year, we are thrilled to wish a very happy 20th birthday to this award-winning publication.
A Season of Gratitude
On behalf of our team, we wish you a rich and happy holiday season, and we thank you for your continued support of our shared mission.
Toward Keeping Our Planet Fit
This issue marks the first time Fitness Journal has taken a deep dive into planet sustainability and the action steps for fit pros.
Of Alchemy, Energy and Togetherness
This collector’s issue is doubly special since it marks IDEA’s 40th anniversary and our first in-person IDEA® World Convention since 2019.
40 Reasons to Celebrate in 2022
Bust out the bubbly, because this is a big one! IDEA is exalting its epic 40th anniversary this year.
Friday Super Sets
Welcome to the first edition of “Friday Super Sets.” I’ll be dropping in at the end of each week to get better acquainted with you and other IDEA Members, and to share notes and links regarding content you may have missed during your busy week. Each edition will be chock-full of information and links that I believe you’ll enjoy.
Nourishment for All Seasons
As we enter the most foodcentric season of all, we hope the features section in this issue sparks new perspective on two fascinating nutrition topics: how the pandemic has changed the ways people eat and how to differentiate among food allergies, intolerances and sensitivities.
Get Unlimited CECs + More With IDEAfit+
The first 15,000 people to purchase or renew into our new IDEAfit+ Membership will receive an a 3-day ticket to 2021 IDEA World Virtual.
IDEA Membership Reimagined for Fitness Professionals
We listened to IDEA members to blaze a path forward, creating a new membership, podcast and tools for fitness professionals.
Is Fitness Essential?
Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.
Better Days Ahead
Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.
Gratitude in the Face of Challenge
The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.
The Magic of Beginnings
We are thrilled to share that IDEA has been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content.
Silver Linings and Sunny Sides
In a world full of change, one IDEA tradition has endured: Our July–August issue is filled with in-depth features to stoke your intellect and imagination.
The COVID-19 Crisis: Transforming Our Lives and Our Industry
The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
Hello, New Website and Member Perks!
A primary reason fitness professionals are drawn to IDEA is for our gold-standard educational content. IDEAfit.com is constantly abuzz with pros researching the latest evidence-based and most practical health, exercise, nutrition, behavior change and business information available in the trade. Members share their best practices and advice within IDEA Answers and strengthen their body of knowledge by accessing the dynamic news unfolding on the site daily.

















