Technology
Staying in the Fitness Game
How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.
Don’t Let AI Be Your Only Coach
In today’s tech-centric world, it’s tempting to ask an AI chatbot for a personalized fitness plan. However, while AI tools can offer ideas and structure, relying solely on them comes…
Harnessing Body Scan Technology in Fitness
In modern fitness and wellness practice, precision and personalization are cornerstones of effective client programming. While traditional methods such as calipers, tape measurements, and scales have long served as tools…
Is AI Reliable for Use by Fitness Professionals?
Artificial intelligence (AI) has transformed industries worldwide, and the fitness sector is no exception. With the rise of AI-driven apps, wearable fitness trackers, and data analytics tools, fitness professionals have…
Fitness Trend 2025 – Wearable Fit Tech
Wearable Fit Tech: A Must-Have for Fitness Professionals in 2025 In 2025, wearable fitness technology is one of the hottest trends transforming the fitness industry. Whether you’re a trainer looking…
Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated
The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering…
Supercharge Your Personal Training Business
I used to dread the daily grind of toggling between multiple apps and platforms to run my business. It felt like I was managing tools more than training clients. But…
Fit Tech Data for Coaching Success
Wearables and the fit tech data they produce have become an opportunity to deepen the client and fitness professional relationship.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
Fitness Trackers and Clients
Fitness trackers aren’t new. Remember when you first strapped on a heart rate monitor and synched it with your watch or cardio machine?
Exergaming: Exercise and Fun for Kids
Parents may want to invest in exergaming programs, especially if their kids aren’t all that excited about fitness.
Merrithew Connect™: Online Pilates, Fitness and Mind-Body Workouts
Keeping programming fresh, effective and interesting for clients is a common struggle for fitness professionals. After a year of teaching virtually, you may be feeling like your program design has…
How to Succeed at Online Health Coaching
A great opportunity exists for health and wellness coaches ready to embrace the online/virtual environment through telemedicine and online coaching.
Staying Competitive in a New Digital Age
Fitness tech is fast becoming the new norm. For trainers and entrepreneurs, remaining competitive in this new digital age means embracing change.
Connecting With Clients Outside the Club Walls
During challenging times, supporting client fitness, health, and wellness is vital. As a personal trainer, it’s increasingly more important to ensure that your clients are empowered to stay strong, motivated to continue training remotely, and have the tools needed to stay connected to you. As the innovator and leader in sports and fitness technology, Polar has several solutions to help personal trainers connect to clients beyond the club walls.
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
The Secret to Social Media Success
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
Level-Up Your Text Message Marketing Game
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
Do It for the ‘Gram
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.