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Technology

MyPlate Goes Seasonal

Looking for new nutrition tools and resources to share with clients? MyPlate has launched seasonal resources for nutrition and health professionals to share with clients. Jump into spring with gardening resources and ideas for using homegrown herbs in cooking, and sample Earth Day activities, farmers’ market resources, and tips for prepping potlucks and parties.
Learn more at choosemyplate.gov/seasonal.

Healthy-Eating Blogs

Thinking of starting a nutrition
or healthy-eating blog? Start by
knowing the data on what end users find most useful.
To understand what people
are looking for, researchers asked
33 women for their perceptions of
four Canadian healthy-eating blogs. The results were published in the Journal of the Academy of Nutrition and Dietetics.

Healthiest and Unhealthiest States

America’s Health Rankings® has released its annual report, which ranks each state’s health based on 35 factors, including behaviors, community and environment, policy, clinical care, and outcomes data. Now in its 28th year, the report has two primary goals: to provide a benchmark for states and to promote action to improve the health of citizens.

According to the data, these are the five healthiest states:

1. Massachusetts
2. Hawaii
3. Vermont
4. Utah
5. Connecticut

On This Day in Fitness History

The first-ever Winter Olympics were held January 25–February 5, 1924, in Chamonix, France. The event involved eight sports and just over 250 athletes.

Recovery Tech—An Array of New Products, Services and Centers

New technologies, products and services are boosting the exercise-recovery business. What’s going on here?
The rising popularity of wearable devices is making people much more aware of their performance.
High-intensity interval training remains one of the most popular kinds of exercise.
Everyday exercisers can now afford treatments that were formerly reserved for pro athletes.

The Importance of Introductory Offers

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

Product Showcase

Nutrition By The Book
The Endurance Training Diet & Cookbook (Harmony 2017) by Jesse Kropelnicki is both a cookbook and a training nutrition manual. Kropelnicki shares his personal program of optimized nutrition, including 70 recipes that put his concepts into practice. The book provides nutrition information for distance runners, cyclists and triathletes and explores guidelines for what to eat pre-workout, post-workout and during recovery. There’s also a game plan for race-day nutrition.

Get in the Game!

Fitness facilities compete to offer cutting-edge movement trends, but what about cutting-edge technology? The fitness world is becoming ever more virtual, and incoming clients are looking for more than a fun indoor cycling class or a cool cardio machine; they want to play a game!

“What smartphone app or computer program could you not live without in your business?”

I could not live without the Tabata Pro™ Timer and MyFitnessPal apps. Tabata Pro Timer is essential to my private and small-group training sessions and our group running program. I can set three different timers to meet all my interval needs.
MyFitnessPal enables my clients to track exercise as well as food and water intake, and to share these publicly or just with me. The app provides accountability for my clients’ fitness and nutrition goals.

Is Advertising on Social Media Worth the Cost?

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

Pokémon Go Gets People Moving in a Big Way

Pokémon Go, a virtual-reality app that requires players to navigate their surroundings in search of animated creatures, got people to log lots of extra steps last summer, according to researchers from Duke University in North Carolina.

What’s Hot in Equipment: Fitness Pro Favorites

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

Fitness Technology That Shakes Things Up

For me, the annual Consumer Electronics Show combines the joy of Christmas morning with the wonder of Willy Wonka's chocolate factory. The massive Las Vegas trade show surrounds me with the bells and whistles of the latest and greatest technologies from around the world, with booth after booth full of people showing me why their products will be the next game changer in the health-and-fitness industry.

Do You Need a Better Technology Policy?

If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.

On-Demand and App-Based Training: Getting Clients via Smartphone

The on–demand economy—featuring Uber–style personal fitness training—is here. While app platforms vary in structure and locale, they share a common thread: on–demand connection with fitness experts.
On–demand mobile commerce attracts more than 22.4 million consumers and $57.6 billion in spending annually, with $8.1 billion going to health and beauty services that include fitness training, Harvard Business Review reported in April 2016.

Fit-Tech Trends to Watch in 2017

Fitness technology is part of the fitness industry's "new normal," but it's changing rapidly. Many of the fitness technologies we saw at the beginning of last year have already morphed into new and improved devices and features. We should expect more exciting updates this year as fit-tech companies, app developers and tech-savvy fitness brands continue to iterate.

Become a Fit-Tech Guinea Pig

You don’t learn how to ride a bike by reading a book about it. You have to get on and start pedaling. The same is true of fitness technology: To learn it, you have to use it.

That’s why I recommend you become a fit-tech guinea pig—experimenting on yourself to see what works. Fitness technology offers motivational tools that can do the following:

A No-Tech Sunday

Cellphones, computers, tablets. All of these are important tools that help you to run a successful fitness business. But technology can seep into every moment of your life and take over. Do you need to step away from email or give your smartphone a rest from time to time? Discover why you’ll be a better entrepreneur if you explore options for setting limits around technology and just say no to it some of the time.

Some fitness entrepreneurs are finding that saying no to digital devices every Sunday helps them find work-life balance.

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