Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.
It’s not a good idea to be a distracted driver when pushing your shopping cart. A study with modern-day relevance found that people who used their phones for “shopping-unrelated” tasks—like scrolling through a social media feed or volleying text messages with a friend—purchased more unplanned items than people who didn’t use their phones while grocery shopping. And were those items a head of broccoli or a pint of blueberries? No, the purchases were mostly nutritionally poor, packaged foods.
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.
You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
Automated marketing should be the bedrock of your marketing strategy.
It’ll deliver a good, consistent message to new and current customers. That should help to retain and grow revenue.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Any child active on social media is likely following one or more so-called influencers, and if those influencers are fans of chips and cookies, parents trying to persuade their kids to eat more veggies could be facing another hurdle.
Most often we’re told to spend less time on our smartphones, but researchers from Duke University have given us evidence that a food-tracking mobile app can be an effective tool for those who want to shed pounds without committing to a more time-consuming intensive diet program.
While group fitness is most popular in Salt Lake City, Los Angeles and New York City, using weights or resistance machines is most widespread in San Diego, Chicago, and the Cleveland, Akron and Canton areas of Ohio.
Virtual-based training—either streamed live or recorded in advance—is growing in popularity. The most prevalent home-based activities include body-weight exercise, Pilates, stretching, tai chi and yoga.
Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.
With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
Alexa, where is a hot yoga class near me?
Siri, how many reps should I do when I’m strength training?
If your potential clients haven’t uttered one of those phrases yet, they soon will—as voice search becomes the way of the future.
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:
Do any of your clients struggle with weight gain? If so, let them know about new research that has found that media multitasking has now been linked to obesity.
Research from Rice University indicates that mindless switching between digital devices is associated with increased susceptibility to food temptations and lack of self-control, which may result in weight gain (Lopez, Heatherton & Wagner 2019).
Telehealth is a huge win for nutrition experts and other wellness professionals. Embracing this ecosystem of wireless devices, digital platforms and mobile apps can give you a competitive edge with clients, who increasingly receive care via telehealth tools.