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Technology

How to Beat Spam

Technology
By Joe Dysart

How to Beat Spam
It is possible to take back control of your e-mail inbox. If you’ve been on the Web for more than 24 hours, chances are you’re already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f…

Marketing Your Start-Up

The Start-Up
By Justin Price, MA

Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…

What’s on the Web?

As a way to provide IDEA members with a more up-to-date listing of classified ads and events,
we have moved these sections to the IDEA website.

Website Templates

While the first “prefab” websites had all the design panache of a Ford Edsel, today’s offerings can literally give your Web presence the look and feel of a Fortune 500 firm for under $100. The…

Personal Digital Assistants

If you’ve ever wished you could carry your office on your belt, a personal
digital assistant (PDA) may be just
what you need. More powerful than the
computer used to land Apollo 11 on
the moon, PDAs can pretty much knock out any work you’d ordinarily
do on a personal computer (PC)—and still fit in the palm of your hand.

Fitness Goes High Tech

Are your primary personal training tools still the lowly clipboard and pen? Do you still schlep a stack of audiotapes to every group fitness class you teach? If so, you may want to consider a more technologically advanced approach to your career–soon!

pedometer power

Pedometers are the new fitness toys; people everywhere are clipping them on to measure their steps. They can be very useful for motivating you to work out and to track your exercise success. Understanding how they work will help you program them to be more accurate.

Top Dog on the Web

Technology
By Joe Dysart

Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig…

Web Design That Works

Now that the Web as revolutionary business communication tool has become a fait accompli, a number of personal trainers have discovered ways to elevate the medium to world-class heights and create glistening icons of e-commerce.

Digital Mentoring

Do you remember who taught you how to lead a group fitness class? Did you have a mentor who showed you the ropes? Maybe you obsessively took notes at fitness conventions or taught yourself by…

Mind Your Own Business (Free!)

If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.

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