Programming
How (and Why) to Host a Family-Themed Indoor Cycling Class
Every Thursday morning, my cycle studio fills with an array of participants, ranging from accomplished Ironman® finishers to preschool moms trying to maximize their minutes—and Nora, a 92-year-old great-grandmother. Together we pedal like maniacs, laugh, sing a few refrains and walk out soaked through with sweat. In the cycle studio, participants of all ages and abilities can be motivated by being in a group, but riders can still slow down when they need to without sticking out. In fact, my own cycling journey began when I was pregnant and in search of a low-impact workout.
Corporate Fitness Evolves
Employers are looking for partners to provide experiences and solutions in social, emotional, financial, family and career growth and well-being,” says Grace DeSimone, national group fitness director with Plus One Health Management, an Optum company, in New York City. Companies are also embracing mindfulness, meditation and virtual solutions for telecommuting employees, according to DeSimone. All these changes represent an evolution from programs aimed primarily at improving physical health and controlling healthcare costs.
Where Your Career Goes From Great to EPIC
The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.
Making Connections That Boost Career Success
Spotting and Fixing Flaws in Walking Biomechanics
Participating in a program of regular exercise is a good idea at any stage of life, but particularly as we get older. Exercising frequently and consistently has many documented benefits, including promoting good health, preventing disease, enhancing mental health and physical capacity, aiding recovery from injury and illness, minimizing the effects of aging, and improving one’s ability to handle the physical demands of life (Bird, Smith & James 1998).
Helpful Productivity Apps
Do you struggle to stay focused or cross off items on your to-do list? There are apps for that. Here, five successful business owners share their favorite apps for getting things done:
The Best Exercise for Alzheimer’s Disease
If you were asked to choose among cardiovascular exercise, resistance training and a combination of both to help people with Alzheimer’s disease, what choice would you make?
Researchers from the University of Connecticut wanted to understand the effects of exercise—if any—on cognitive decline in those at risk of or diagnosed with Alzheimer’s. The scientists performed a meta-analysis of 19 studies (23 exercise interventions) featuring 1,145 adults aged 77 ± 7.5 years.
Creative Ideas That Inspire
KONGA®, at Funk & Twist Fitness in Basingstoke, England, is a high-intensity offering that incorporates elements of boxing, cardio, dance and sculpt. The program vibe is fierce and wild, and sessions are set to upbeat music designed to inspire and motivate. The class is updated each month with fresh choreography so that participants don’t become bored or hit fitness plateaus. It’s appropriate for all levels, from beginners to seasoned fitness enthusiasts.
9 Simple Ways to Keep Your Clients
The success of your business relies solely on your ability to attract and keep clients. Use these tips to enhance the client-trainer relationship so that you can focus more on providing quality service to your current clients and less on finding new ones.
Social Media Contributes to Body Image Pressure
Body image issues in the fitness industry are nothing new. But the need for a more positive philosophy and more diverse perceptions of beauty is especially relevant right now. With rising competition from fitness technologies, social media stars who plug fitness, TV trainers and an increasingly crowded marketplace within our own communities, a nice body can (and should) only get you so far in this industry. We need to emphasize qualifications more than we already do.
Signs the Fitness Industry Has a Body Image Problem
Expectations about body image in the fitness industry crop up in different ways for different people. Some fitness pros ruminate about body image quite often (every day or even every hour), perhaps taking extreme measures to alleviate concerns. Others never really give it that
much thought.
How to Compete Against Discount Clubs
You’ve worked long and hard to get your fitness facility off the ground, and while you’re doing okay in your community, you’ve noticed some of your membership base trickling away. Upon further investigation, you realize that while you’ve had your nose to the grindstone, managing your facility and planning for growth, a discount club has opened up not far from you. Not only that, but a handful of specialty boutique studios have carved out some market share. Where do you fit in, and what can you do to keep your place?
7 Keys to Creating an Unforgettable Onboarding Experience
Do you want to strategically and consistently educate and motivate your new clients so they feel like they’re getting incredible results—and so you’re getting a steady flow of referrals and earning positive social proof? Are you ready to not just deliver but over-deliver? If your answer is yes, then one of your most important next moves is to create a step-by-step onboarding process.
Learn, Connect and Thrive at the IDEA® World Convention
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.
May I Have This Dance?
client: Bert | personal trainer: Ann Heizer | location: Oceanside, California
Doctor’s orders. “Thanks for coming into my life and helping me deal with Parkinson’s disease,” says Bert, warmly sharing his respect for his trainer, Ann Heizer. “Working out with you has helped me stay positive and flexible.”
Primed to Squat
Why is it that so few people can squat correctly, yet my 8-year-old son squats perfectly? I’ve never taught him how to squat; he innately learned how, just as he learned to roll over, crawl, pull himself up and eventually walk. He simply needed the freedom to allow his body to move. Movement before strength is key.
Sample Class: Strength by Numbers
Do you love planning your strength training classes but need to find new ways to keep things interesting? If so, this is your class! Offer a challenge boost by adjusting your sequencing and repetitions. This approach helps students stay engaged and in the moment while getting more done in less time. As a bonus, you learn a variety of drills to apply to all your classes.
Strength by Numbers Details
Goal/emphasis: muscular strength and endurance
Total time: 40 minutes
Special Benefits of Group Exercise
Group fitness instructors may also want to approach medical schools with an offer to provide exercise classes for medical students. To support a pitch, refer to a recent nonrandomized controlled study in The Journal of the American Osteopathic Association; it found that, for medical students, group exercise can reduce stress and improve physical, mental and emotional quality of life more than training alone or not engaging in any exercise program.
Fitter Kids Have More Brain Gray Matter
While much research has pointed to a relationship between kids’ fitness and academic performance, we now have a new piece of the puzzle: A recent study found that aerobic fitness and speed–agility levels among overweight and obese children aged 8–11 were independently associated with more gray matter in parts of the brain related to better academic performance.
Firefighter Fitness Status
A health promotion opportunity for fitness professionals may lie in working with local firefighters. A longitudinal study of fitness-level changes among firefighters found that while they significantly improve health and fitness measures during firefighter training, many lose a lot of those gains as active-duty firefighters. Physical training is no longer mandatory once firefighters have completed their academy education.
Strength Training May Increase Life Span
Here’s more motivation for clients to add strength exercises to their fitness programs: New research shows that strength training plays an important role in reducing risk of premature death from all causes and, specifically, from cancer—and when it comes to cancer, strength work may be even more beneficial to health than aerobic training.
