Career Path for Owners Managers Directors
2019 IDEA World Nutrition & Behavior Change Summit
There’s hardly anything more satisfying for many professionals than getting out of their own heads and feeding their minds with new ideas and skills. The sheer pleasure of immersing oneself in the waters of knowledge for even a few days each year can make an ocean of difference over the course of a career.
Why You Need a Client Avatar
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
Not So Fast: Questions to Ask Before You Accept That Fitness Class
Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.
The Importance of Your Location
Whether you are an owner of a brick and mortar fitness space or an independent fitness professional, your business’s location can be a major factor in your success. According to a study conducted by New York based marketing firm distillery, using the data from cell phone location tracking logs, the average gym-goer has a short 4 mile drive to their gym. The distance will vary by style of facility but the longest distance reported in the study was only 6 miles.
Changing Behavior Changes Lives
In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.
Health Coaching: Starting Your Business
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
Earn More by Diversifying
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.
Three Steps to Building a “Hybrid” Fitness Business
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:
Career Advancement for Everyone
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
The State of Health and Wellness Coaching
In 2017, the Global Wellness Institute launched an initiative called the Wellness Moonshot, seeking a collaborative effort between the wellness and healthcare communities to rid the world of chronic, preventable disease (GWI 2017). According to the World Health Organization, cardiovascular disease, chronic respiratory disease, diabetes and cancer—all of them noncommunicable diseases—account for more than two-thirds of premature deaths worldwide (WHO 2018).
3 Tips to Create Rapid Change in Your Business and Get Out of the Red
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.
The Key to a Prolific Career
Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA® World Convention in Anaheim, June 26–30.
Hiring the Nutrition-Fitness Hybrid Pro
What are consumers looking for when they come to your gym or studio? Sure, they want great workouts and access to the latest equipment in a welcoming, fun environment. But above all, they really want to attain their health and fitness goals.
Generating Leads With LinkedIn
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Ignite Your Passion and Watch Your Career Thrive
The most powerful industry event in the world, IDEA® World Convention, lands in Anaheim, California, June 26–30.
Ignite Your Passion and Watch Your Career Thrive at the 2019 IDEA® World Convention
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?
BlogHer: Through My Lens
Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).
3 Keys to Profitable Growth Strategies for Advanced Fitness Business Owners
The most successful fitness professionals and business owners reach a point where their time and energy are MAXED OUT!
There’s simply no more capacity to continue growing their business. There aren’t enough hours in the day.
So even though they want more out of their fitness business, they don’t have the capacity or capability to continue increasing total client numbers.
Succeed in the Business of Fitness
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.