Career Path for Owners Managers Directors
Upgrade Your Career With Personalized Fitness
The wellness landscape is shifting, and people are looking for an opportunity to make changes. The answer may lie in personalized fitness.
Fitness Careers: United We Thrive
Fitness professionals will come together to exchange best practices and discoveries in their fitness careers at 2021 IDEA World Virtual, July 9–11.
Authentic Leadership in a Changing Industry
What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
Reopening Playbook for the Fitness Industry
Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
Career Questions? Enter the Mentor
A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
Top Entrepreneurial Skills for Success, Part 2
If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
Introducing IDEA® World Club & Studio Summit Virtual: Innovation, Education, Connection
Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
Success in Corporate Wellness, Part 2
A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
United to Inspire the World to CHANGE
Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death…
5 Steps to Cleaning Your Fitness Business in the Wake of COVID-19
Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
Which Exercise Science Concentration Is Right for You?
Before you start applying to schools, it pays to know what areas of the field of exercise most appeal to you. This quick quiz can help.
Being Your Own Boss
There are several paths to becoming an entrepreneur in the fitness industry. While most discussion is centered around opening a studio and capitalizing on what your current clients believe to be your unique skills and talents, this represents only one path forward. You can choose to have a roof over your head, or you can go to your clients. You can stick with profiting from your intellectual property, or you can “borrow” an idea from someone else. Whatever you choose, owning your own business has never been easier. You just need to figure out which route makes the most sense for you!
10 Reasons Why Fitness Instructors Should Teach on Vacation
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:
Tips for Growing Your Fitness Classes
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.
Cultural Appropriation in Yoga
Yoga teachers will already be well aware that the yamas are one of the eight limbs of yoga. According to Patanjali’s Yoga Sutras, the word yamas can be translated as “abstinences”; in other words, these are things yogis should avoid doing (Satchidananda 2012).
How to Increase Confidence and Fitness Class Size
Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!
Get Out of the Red!
Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.
Increase Income by Diversifying Services
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.
2019 IDEA® World Convention: Igniting Passion With Purpose!
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.