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Fitness business

Fitness Business Marketing Secrets

By Joy Keller / September 1, 2022

How has fitness business marketing changed over the past year, and what new trends are available for fitness professionals to try?

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comfort zone

Get Out of Your Comfort Zone

By Sandy Todd Webster / August 19, 2022

Staycations are great, but sometimes it takes a holiday outside the confines of our comfort zones to stretch ourselves and grow.  I’m just back from a much-needed vacation and change of scene and routine. Disconnecting from my screens, Zoom meetings, daily stressors and the mundane of day-to-day reminded me of just how critical it is…

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2022 IDEA World Convention: A LIMITLESS Oasis

By Sandy Todd Webster / July 27, 2022

IDEA around 5,500 attendees, staff and exhibitors gulped refreshment from IDEA World’s overflowing cup of knowledge. Attendees were inspired to set sights on what comes next for their careers, their businesses, their clients and our industry.

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Group fitness class

3 Ways to Rock Group Fitness

By Ingrid Owen / June 1, 2022

Group fitness has experienced massive change over the past three decades, and now it’s the main value proposition in membership pitches.

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fitness business reset

Fitness Business Q1 Check In

By Sandy Todd Webster / April 1, 2022

As we close out Q1 2022, take a minute to assess, reset and reimagine what’s possible for your fitness business and your career.

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Finding business mentors with Lawrence Biscontini

How to Find Fitness Business Mentors

By Sarah Kolvas / March 31, 2022

In a recent episode of the IDEAfit PRO SHOW podcast, host Sandy Todd Webster spoke with mindful movement specialist and speaker, Lawrence Biscontini. His illuminating conversation provides a valuable how-to guide for cultivating relationships with business mentors and discovering the industry secrets that will take your career to the next level.

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Niche Marketing: Not for Every Fitness Business

By Sandy Todd Webster / September 22, 2021

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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Fitness Business Management

By Sandy Todd Webster / July 26, 2021

If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.

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Return to work safely

Return to Work: Prepare Your Staff

By Joy Keller / June 2, 2021

Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!

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Woman wearing face mask post-pandemic at gym

Post Pandemic Rush to Work Out?

By Joy Keller / May 12, 2021

Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.

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