fitness business
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IDEA Career Success Workshop: Entrepreneurship vs. Franchising for Fitness Professionals
As the fitness industry continues to grow and diversify, more professionals are stepping into ownership roles. But a major fork in the road remains: Should you open your own independent studio or practice—or invest in a franchise? Both paths can be profitable and fulfilling, but each comes with its own unique pros, cons, and risks.…
IDEA Career Success Workshop – Biz Basics as an Entrepreneur
As part of our ongoing series; IDEA’s Career Success Workshop, let’s discuss Biz Basics. What are the basics to being successful as a Fit Pro? In this article, we approach the topic from the perspective of an entrepreneur, someone who has started their own fitness business. If you’d like to consider the topic as an…
Year-Long Career Success Workshop
2025 is YOUR year! IDEA is excited to bring you a year-long workshop centered on how to grow your business, whether you are employed by a club, own your own business or are contemplating a franchise. Being a fitness professional is more than a degree or certification. Being successful in this wonderful industry requires continued…
Fitness Business Marketing Secrets
How has fitness business marketing changed over the past year, and what new trends are available for fitness professionals to try?
Get Out of Your Comfort Zone
Staycations are great, but sometimes it takes a holiday outside the confines of our comfort zones to stretch ourselves and grow. I’m just back from a much-needed vacation and change of scene and routine. Disconnecting from my screens, Zoom meetings, daily stressors and the mundane of day-to-day reminded me of just how critical it is…
2022 IDEA World Convention: A LIMITLESS Oasis
IDEA around 5,500 attendees, staff and exhibitors gulped refreshment from IDEA World’s overflowing cup of knowledge. Attendees were inspired to set sights on what comes next for their careers, their businesses, their clients and our industry.
3 Ways to Rock Group Fitness
Group fitness has experienced massive change over the past three decades, and now it’s the main value proposition in membership pitches.
Fitness Business Q1 Check In
As we close out Q1 2022, take a minute to assess, reset and reimagine what’s possible for your fitness business and your career.
How to Find Fitness Business Mentors
In a recent episode of the IDEAfit PRO SHOW podcast, host Sandy Todd Webster spoke with mindful movement specialist and speaker, Lawrence Biscontini. His illuminating conversation provides a valuable how-to guide for cultivating relationships with business mentors and discovering the industry secrets that will take your career to the next level.
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
Fitness Business Management
If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.
Return to Work: Prepare Your Staff
Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
Post Pandemic Rush to Work Out?
Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.
Virtual Group Fitness Classes
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
Underutilized Business Strategies, Part One
How much thought do you give to business strategies? In a world filled with shiny marketing tools and sales funnels, it’s easy to forget.
Underutilized Business Strategies, Part Two
As a fitness entrepreneur, you have many tools at your disposal to help grow and run your business. Some are designed to address specific areas—marketing, sales or operations, for example—while others help you build the structure and outline the framework that will bring all of those individual parts together.
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