fitness business
Tag Archives
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
Read MoreFitness Business Management
If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.
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Return to Work: Prepare Your Staff
Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
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Post Pandemic Rush to Work Out?
Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.
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Virtual Group Fitness Classes
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
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Underutilized Business Strategies, Part One
How much thought do you give to business strategies? In a world filled with shiny marketing tools and sales funnels, it’s easy to forget.
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Underutilized Business Strategies, Part Two
As a fitness entrepreneur, you have many tools at your disposal to help grow and run your business. Some are designed to address specific areas—marketing, sales or operations, for example—while others help you build the structure and outline the framework that will bring all of those individual parts together.
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