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Niche Marketing: Not for Every Fitness Business

By Sandy Todd Webster / September 22, 2021

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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Fitness Business Management

By Sandy Todd Webster / July 26, 2021

If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.

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Return to work safely

Return to Work: Prepare Your Staff

By Joy Keller / June 2, 2021

Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!

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Woman wearing face mask post-pandemic at gym

Post Pandemic Rush to Work Out?

By Joy Keller / May 12, 2021

Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.

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