IDEA Editorial Staff
If you ever wander the halls of the IDEA office, you may have the good fortune to be greeted warmly with a bright smile from Calvin La, our affable senior inspired service specialist. Always one to approach his work and interactions with kindness and integrity, Calvin has a knack for making you feel at ease.Read More
Did you know that resistance training does much more than build strong muscles and bones? Research in the past few years has confirmed that lifting weights changes your metabolism in ways that improve health and well-being. That’s good news for people with type 2 diabetes, high blood pressure, obesity and high cholesterol levels.Read More
Michael Taylor Member Since 2010 :: Los Angeles “I am a Jedi,” says Michael Taylor, with a smile. And once you know him, the idea isn’t at all far-fetched. Taylor harnesses the power of a positive attitude to help his clients succeed. Through his personal training business, he has “the opportunity to help people get…Read More
High-intensity workouts may improve memory performance in older adults, according to a study published in the journal Applied Physiology, Nutrition and Metabolism. The findings may be critical for developing new treatment plans for dementia and cognitive decline.Read More
Feeling stressed? You’re not alone! The trick is knowing what to do about it.
Research tells us that stress-relieving strategies include making a concerted effort to minimize stressors, engaging in meditation and physical activity, and nurturing strong social relationships.
That’s good advice, but it ignores the common plan that many of us resort to: the “comfort food” strategy.
Who could have foreseen in 1984 that a modest gathering of 600 aerobics instructors at a conference in downtown San Diego would turn into the extravaganza that IDEA World Fitness Convention is today?Read More
You might describe it as overwhelming, but even that superlative is an underwhelming descriptor for what transpired at the 2011 IDEA World Fitness Convention in Los Angeles, August 11–14. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in—plus 10%. Everyone gave it up and got it back, and the effect was palpable.Read More
Setting a new industry standard for education, product knowledge and inspiration, the 2011 IDEA World Fitness Convention, in Los Angeles, August 11-14, was a flat-out fantastic experience. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in–plus 10%. Everyone gave it up and got it back, and the effect was palpable.Read More
In true Los Angeles style, IDEA rolled out the red carpet for delegates, guests, educators, exhibitors and VIPs—including U.S. Surgeon General Dr. Regina Benjamin, Los Angeles Mayor Antonio Villaraigosa, entertainer Mario Lopez and tennis star Andre Agassi—at its 2010 IDEA World Fitness Convention August 4–8.
This fitness event set an incredibly high benchmark for all it stands for: excellent fitness education, innovation, product knowledge, networking and nonstop fun. If you weren’t learning, sweating or laughing, you weren’t trying hard enough.Read More