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IDEA Editorial Staff

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Senior inspired service specialist Calvin La

Meet a Team Member: Calvin La

December 19, 2019

If you ever wander the halls of the IDEA office, you may have the good fortune to be greeted warmly with a bright smile from Calvin La, our affable senior inspired service specialist. Always one to approach his work and interactions with kindness and integrity, Calvin has a knack for making you feel at ease.

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Resistance training and weight loss

Strength Training and Weight Loss

December 19, 2019

Did you know that resistance training does much more than build strong muscles and bones? Research in the past few years has confirmed that lifting weights changes your metabolism in ways that improve health and well-being. That’s good news for people with type 2 diabetes, high blood pressure, obesity and high cholesterol levels.

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IDEA Member Spotlight: January 2020

December 18, 2019

Michael Taylor Member Since 2010  ::  Los Angeles “I am a Jedi,” says Michael Taylor, with a smile. And once you know him, the idea isn’t at all far-fetched. Taylor harnesses the power of a positive attitude to help his clients succeed. Through his personal training business, he has “the opportunity to help people get…

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Stress and Nutrition

July 10, 2018

Feeling stressed? You’re not alone! The trick is knowing what to do about it.
Research tells us that stress-relieving strategies include making a concerted effort to minimize stressors, engaging in meditation and physical activity, and nurturing strong social relationships.
That’s good advice, but it ignores the common plan that many of us resort to: the “comfort food” strategy.

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Zero Regrets at the 2011 IDEA World Fitness Convention™

October 1, 2011

You might describe it as overwhelming, but even that superlative is an underwhelming descriptor for what transpired at the 2011 IDEA World Fitness Convention in Los Angeles, August 11–14. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in—plus 10%. Everyone gave it up and got it back, and the effect was palpable.

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2010 IDEA World Fitness Convention™

September 29, 2010

In true Los Angeles style, IDEA rolled out the red carpet for delegates, guests, educators, exhibitors and VIPs—including U.S. Surgeon General Dr. Regina Benjamin, Los Angeles Mayor Antonio Villaraigosa, entertainer Mario Lopez and tennis star Andre Agassi—at its 2010 IDEA World Fitness Convention August 4–8.

This fitness event set an incredibly high benchmark for all it stands for: excellent fitness education, innovation, product knowledge, networking and nonstop fun. If you weren’t learning, sweating or laughing, you weren’t trying hard enough.

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