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Drew Amoroso



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Five Keys to Choosing and Protecting Your Fitness Brand Name

April 10, 2017

Picture this: You’re well over 6 months into perfecting a new fitness product—a speed jump rope you’re calling Cheetah Ropes—that has experienced wild success in your regional market. You’ve done all the right things up to this point. You’ve scrutinized and refined your business plan, poured resources into product development and distribution, and built up an enviable following on social media. The next step is to go national.

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