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Leadership & Management

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Nine Traits That Top Trainers Look For in Managers

By Ryan Halvorson | February 23, 2015 |

As an owner or a manager, could you be putting off talented trainers without knowing it? We asked some top fitness pros what they look for when seeking employment. What they have to say may help you become the type of manager that the best-quality trainers yearn to work for.

Inspired Business, Part Five: Staff Buy-In

By Patricia Kirk, MS | February 23, 2015 |

At an inspired fitness facility, people are encouraged and motivated to generate a “positive vibration.” This business model makes members feel special, and it motivates people not only to join your facility but also to thrive in your fitness community. What happens when your employees are treated as well as your members?

How to Cope With Change

By Stephanie Vlach, MS | February 23, 2015 |

Change is inevitable. Organizations restructure, fitness facility ownership turns over and managers come and go. Although change can be positive, for many people the mere thought of it breeds anxiety and fear. During times of job stress, productivity declines; in addition, the rumor mill ramps up, morale may deteriorate and valued employees may look for other opportunities. As a manager, you are responsible for guiding employees through these potentially difficult times.

Mobilize Your Personal Training Staff

By Michael Torres | May 23, 2013 |

The fiscal year is coming to a close, and you have a chance not only for a successful final push but also to connect with your personal trainers in a way that inspires them. Use the following tips to build a cohesive team, empower your trainers and, ultimately, sell sessions.

Direct Mail: Now Fitter Than Ever

By Maria Parrella-Turco | January 22, 2013 |

During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply.

Increasing Professionalism: Building Relationships

By Kristen Horler, MS | December 13, 2012 |

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges.

[subhead] Prioritize

Inspiring Your Part-Time Staff

By Laura Williams, MS | September 7, 2012 |

One of the most challenging aspects of fitness management is inspiring part-time staff to remain focused and invested. Many part-time fitness jobs are mundane, and even the most motivated staff member can feel unappreciated after folding endless stacks of towels or repeating the facility rules time yet again.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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