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Leadership & Management

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Serving Your Base & Looking for Opportunity in Special Populations

By Jan Schroeder, PhD | June 29, 2011 |

The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather information on current programming and equipment offerings and to gauge industry trends. As club owners and directors have continued to hurdle the challenge of a down economy, they have been forced to get creative with staffing, space, equipment and programming so as to meet the needs of a diverse clientele demanding more economical fitness solutions.

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Gym-Pact Charges When You Don’t Show Up

By Ryan Halvorson | June 14, 2011 |

Facility owners and managers recognize that many individuals let gym membership cards collect dust. Many managers offer promotions or incentives to increase membership use. One organization uses a sort of reverse incentive to help motivate the unmotivated. Developed by Harvard students struggling to meet weekly fitness goals, the Internet-based organization Gym-Pact charges users for missed workouts. Participants set up a schedule, and they must check into a partnered gym via text message to avoid a $10 fee.

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Host Successful Group Exercise Department Meetings

By Ryan Halvorson | June 14, 2011 |

For a variety of reasons, as a group fitness director you need to meet with your instructors regularly. However, actually getting instructors to attend department meetings can be a daunting task. Ali Helms, fitness director at the Jewish Community Alliance in Jacksonville, Florida, offers tips for hosting a successful—and well-attended—department meeting:

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Don’t Be That Manager: High-Turnover

By Lance Breger, MS | May 30, 2011 |

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: you are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor.

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How to Become a Fitness Manager

By Shannon Fable | March 31, 2011 |

The pathway beyond group exercise instruction and personal training is not exactly clear cut. Fitness professionals realize early on that adding classes and clients to their already jam-packed, hectic schedules may not be the best use of their time. However, figuring out a way to increase stability and cash flow is challenging. Since most fitness professionals end up working for several facilities simultaneously and/or fend for themselves as independent entrepreneurs, finding a mentor can be tough.

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Don’t Be That Manager: The Yes Person

By Lance Breger, MS | March 28, 2011 |

Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: You are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor.

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Manager Meltdowns

By Shannon Fable | March 28, 2011 |

Regardless of how big or small your role is as group fitness manager (GFM), your success depends primarily on how effectively you communicate with a diverse audience. Each employee has a need to hear you, understand your message, store the information and act on it. Keeping employees informed can eat up a lot of time and may prevent you from getting to initiatives that could grow the business.

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The Language of Job Postings

By Donna Hutchinson | November 22, 2010 |

If the world as we know it were coming to an end and it was your job to find skilled individuals to rebuild society, how would you pick the “right” people? If you chose wisely, they all would flourish; if you chose unwisely, everyone would flounder. When you’re hiring for your organization, use the same careful consideration.

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Don’t Be That Manager: Are You Invisible?

By Lance Breger, MS | November 22, 2010 |

Many personal trainers are promoted to being the manager or director of their departments based solely on their success as trainers and not necessarily for their managerial attributes. Now it’s your turn: you are the new personal training manager. You’re finding out how different it is from being on the floor working with clients.

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Learn to Delegate

By Mary Bratcher, MA | May 19, 2010 |

This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify where they are currently with regard to a situation, where they ultimately would like to see themselves, and what steps they must take in order to bridge the gap.

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Empower Your Evaluations

By Ashlee Davis | April 1, 2010 |

Welcome to part three of our five-part “Crash Course in Excellence” series with takeaway strategies. This article explores performance reviews in the fitness environment, especially the often overlooked piece of the puzzle called “bilateral evaluations.”

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How to Implement a QEP

By Linda Freeman | April 1, 2010 |

Have you ever wondered how to offer your personal training staff effective, ongoing quality education that will meet your departmental goals and their professional growth desires without crippling your budget? A Quarterly Education Program (QEP) is an educational syllabus offered in-house on an annual basis that addresses those needs and more!

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Creative Ideas That Inspire

By Joy Keller | April 29, 2009 |

The University of Florida Department of Recreational Sports gets executive with its class descriptions for Upper Management and Lower Management. Both classes
focus on building core strength, but the former is all about arms, chest, shoulders and upper back, while the latter homes in on the legs and glutes.

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Identifying and Managing Risk Among Trainers

By Darren Jacobson | November 1, 2008 |

 9  Business Basics:
Pricing Your Services
13  Technology:
From Mobile to Mobility
17  Training for Growth:
The Struggle for Significance
21  Best Practices:
Build Your Team

By nature, personal trainers are passionate, driven, organized and excellent at communicating, or so we would like to believe. In reality, within any team there are radical differences in terms of trainer competencies.

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Build Your Team

By Darren Jacobson | November 1, 2008 |

It is said that if you want to be successful, you must surround yourself with great people. One of the most challenging aspects of running your own business is finding great people and then keeping them.

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Pruning a Prima Donna Participant

By Peggy Gregor, AFAA, ACE | October 24, 2008 |

If you teach group exercise long enough, you’re bound to encounter the group exercise diva. This self-proclaimed privileged member wreaks havoc in your classes and throughout the club. She is the person who feels that rules apply only to others—not to her. She (or he!) displays disrespect for the group exercise experience, the instructor and the other participants. The diva’s behavior tends to create a negative experience for the majority of attendees. Unfortunately, the instigator often goes unchecked.

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Making Connections

By IDEA Authors | October 24, 2008 |

Tamar Cline, assistant director of fitness at Colorado State University (CSU) in Fort Collins, has spent the past 7 years training new fitness instructors just to see them graduate and move away. Cline and CSU staff help students get a head start on their certification exams while earning spots at the Student Recreation Center as group fitness instructors.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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