Many people who want to join gyms are skeptical that it will actually help them reach their fitness goals. A new study from Iowa State University may assuage those doubts—and help gyms to convert more browsers into buyers. According to the research, published in PLOS ONE (2017; http://dx.doi.org/10.1371/jour
nal.pone.0170471), gym members tend to have significantly higher levels of strength and cardiorespiratory fitness and are generally more active than nonmembers.
If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.
Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.
The search for top talent can be difficult and is often made no easier during the interview process. How do you choose questions that will elicit the information you need to select the right person for the job?
Bosses. We’ve all had them. Good, bad, indifferent. What sets the good ones apart from the rest?
If you have difficulty relating to or mobilizing your staff, perhaps it’s time to do a little self-assessment and determine what leadership qualities you may be lacking.
“My favorite project manager always had my back,” recalls Susan Wall, a freelance instructional designer from Lisbon, New Hampshire. “He also trusted me to do my job, and he challenged and encouraged me to step outside my comfort zone.”
If you’ve ever struggled to fill open classes or you’ve ever wanted more qualified fitness pros on your staff, it’s time to get proactive and ensure that you have the team of your dreams. GROOMing Habits is designed to arm you with the tools to make it happen. In the first installment, we covered Groundwork and Recruitment. Now let’s explore the final components: Options, Opportunity, and Manage & Meet Expectations.
Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.
The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
I have found that these are the most common reasons why some trainers are not performing: lack of knowledge, lack of confidence, lack of recognition and lack of personalized motivation (you as a manager/owner knowing what specifically motivates them).
Unless you’re extremely fortunate, quality instructors are not knocking down your door begging for work. Instead, you likely find yourself cycling through recently certified fitness pros who have little or no experience. They come, they go and you start over. The amount of time and attention you invest in staffing can take your eyes off the bigger picture, which is to help people get fit and healthy.
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IDEA Fitness Journal