How accurate are the latest wearable heart rate trackers?
That’s an important question amid the flourishing demand for wearable fitness devices and wrist-worn heart rate monitors. Approximately 1 in 6 consumers in the U.S. uses some type of wearable technology, such as a fitness band or a smartwatch (Piwek et al. 2016). Industry research from 5 years ago predicted sales of 110 million wearable devices by 2018, but shipments of 115.4 million in 2017 have already outpaced that projection (Piwek et al. 2016; IDC 2018).
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel as if he was doing this intentionally, nor did I believe he meant harm.Read More
Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.Read More
client: Kent Denver School Students | personal trainer: Laura Bordeaux, strength and conditioning coach, Kent Denver School location: Englewood, Colorado
A complete course load. Think of it as core curriculum—literally. The Kent Denver School, a college-preparatory institution outside of Denver, offers a comprehensive educational experience that emphasizes both academics and sports. That’s where Laura Bordeaux comes in.Read More
If you’re a fitness technology geek, here’s something to geek out on: By 2022, more than 285 million “hearables” could be in use worldwide. According to a Juniper Research report, shipments of hearables plus clothing-based wearables are expected to increase more than 60% every year between 2018 and 2022.Read More
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:Read More
The initial finding—that people stop using their fitness trackers after the first 6 months—seems to be evolving. In a new study by insurance company Humana, 80% of participants in a structured program were still using activity trackers after 6 months. Researchers at the Perelman School of Medicine at the University of Pennsylvania in Philadelphia found that game design elements—such as points, levels, badges and financial incentives—helped to keep users active.Read More
Summer is a fun time to exercise outside, and the benefits of green exercise are getting attention. Are you or your facility offering any outdoor summer programs that use nature as a backdrop? If so, please describe the programs you’re promoting, your target demographics, and how you’re using nature as a key element.Read More
Employers are looking for partners to provide experiences and solutions in social, emotional, financial, family and career growth and well-being,” says Grace DeSimone, national group fitness director with Plus One Health Management, an Optum company, in New York City. Companies are also embracing mindfulness, meditation and virtual solutions for telecommuting employees, according to DeSimone. All these changes represent an evolution from programs aimed primarily at improving physical health and controlling healthcare costs.Read More
What if you walked into your facility tomorrow and everything was paid off?
What if there were
no weight equipment or treadmill payments due;
no payments due for a rubber floor or a state-of-the-art sound system; and
no loan bills due—that is, no bank requesting its piece of your pie plus interest?
What if instead of paying the bills (aka “your debts”) every month, you could put all that money into a savings account and begin to build true wealth? Does this sound like a fairy tale?
The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.
Making Connections That Boost Career SuccessRead More
The success of your business relies solely on your ability to attract and keep clients. Use these tips to enhance the client-trainer relationship so that you can focus more on providing quality service to your current clients and less on finding new ones.Read More
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Artificial Intelligence (AI) isn’t just a subplot in your favorite science fiction show! For years, AI has been hyped as a movement that would change the world, but the past 5 years have ushered in a revolution. In short, AI is the creation of “intelligent machines” that mimic humans (think speech recognition, learning, problem solving, etc.). Computers can see, hear and speak to us in a very human way. Products like Siri, Amazon Alexa and Google Home have almost seamlessly entered our lives and homes.Read More
You’ve worked long and hard to get your fitness facility off the ground, and while you’re doing okay in your community, you’ve noticed some of your membership base trickling away. Upon further investigation, you realize that while you’ve had your nose to the grindstone, managing your facility and planning for growth, a discount club has opened up not far from you. Not only that, but a handful of specialty boutique studios have carved out some market share. Where do you fit in, and what can you do to keep your place?Read More
Do you want to strategically and consistently educate and motivate your new clients so they feel like they’re getting incredible results—and so you’re getting a steady flow of referrals and earning positive social proof? Are you ready to not just deliver but over-deliver? If your answer is yes, then one of your most important next moves is to create a step-by-step onboarding process.Read More