Best Practices
Question Of The Month
Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?
Hashtag-Worthy Foods
In the age of Instagrammable food shots and food “influencers,” people increasingly turn to social media for advice on what to eat. And it turns out we still can’t get enough of avocado toast and that South American grain. A social media analysis from the food and nutritional consultancy New Nutrition Business showed that—in a list of 20 items marketed as healthy—avocado, almonds, blueberries, quinoa and kale garnered the most social media activity between 2017 and 2018.
Body Image And Social Media
A recent study provides more evidence that body image suffers when young women view photos of attractive peers on social media.
Build a Better Club or Studio
Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.
Question of the Month
What is the leading trend in your fitness facility? Are wearables, group fitness and HIIT programs the leading fitness activities among your clients?
Share the top fitness activities in your facility and why you think they are successful.
We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.
Wearables Lead 2019 Fitness Trends
Wearable technology—like fitness trackers, smartwatches, heart rate monitors and GPS trackers—are the top fitness trend for 2019, according to the American College of Sports Medicine’s 13th annual survey among industry professionals.
Nutrition Technology Optimization
Can technology improve people’s eating habits? This is the multibillion-dollar question challenging developers. Consumer applications and integrated digital solutions for food tracking, menu planning, grocery shopping, eating out, and nutrition and lifestyle coaching are proliferating. Innovations include scanners that identify nutrients, wearables that gauge real-time calorie intake and breathalyzers that measure metabolism.
Question of the Month
dietary apps or food trackers to your clients?
Please share what apps you’re working with, whether you prefer one app or device to another, and any successes you’ve had with clients.
We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.
Question of the Month
Do you make a point to limit social media use? If so, how do you think that has affected your personal and professional life?
Send your responses to Joy Keller, jkeller@ideafit.com.
Cutting Facebook Lowers Stress Levels
Need to cut some stress out of your life? Researchers from the University of Queensland in Australia say that taking breaks from Facebook can help.
Their study included 138 active Facebook users who were asked to either take a 5-day fast from the social media platform or maintain current usage. Each person self-reported on their well-being and stress levels and underwent salivary cortisol tests before and after the intervention.
Creating Blog Content That Drives Traffic to Your Site
If you own a fitness website, chances are you write a fitness blog and post it on the site. This is crucial for gaining new followers, new prospective customers and, eventually, new paying clients who will help your business grow.
Twitter’s Former CEO Shuts Down Fitness App Startup
Unable to solve the challenge of how to support positive behavioral change, Dick Costolo, former CEO of Twitter, decided in February to shut down Chorus, a social fitness app that began beta testing in April 2017. The app was designed to use a “chorus” of friends as team members and have them support each other in achieving self-proclaimed weekly fitness or other health-related goals.
Question of the Month
When you offer training advice to clients, are you discussing the significance of sleep? If yes, are you using sleep trackers and monitoring results? Please describe how you are educating clients regarding the role of sleep in effective training and weight management and share any success stories you have had.
Share your responses with executive editor Joy Keller, jkeller@ideafit.com.
Exergaming May Improve Independence Among Older Adults
Maybe you’ve thought about integrating exergaming—exercise combined with video games and other elements of technology—into some of your classes or sessions. Don’t forget to include older adults. A recent study found that seniors with mild cognitive impairment (MCI), a precursor to Alzheimer’s, showed significant improvement in certain complex thinking and memory skills after exergaming.
Strong Starts
The warmup. Is it simply a time for small talk while people trickle in, or is it an opportunity to ignite attendees’ best efforts? This may be the class section that fitness instructors plan the least, yet devoting some time to designing the warmup is really worthwhile. Why? Because starting on a strong note significantly affects the outcome of the entire workout. We want our participants to get the most from our classes, so let’s set them up for success.
2018 IDEA® World Convention: An Epic Explosion
While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.
Wearable Heart Rate Trackers: Which Works Best?
How accurate are the latest wearable heart rate trackers?
That’s an important question amid the flourishing demand for wearable fitness devices and wrist-worn heart rate monitors. Approximately 1 in 6 consumers in the U.S. uses some type of wearable technology, such as a fitness band or a smartwatch (Piwek et al. 2016). Industry research from 5 years ago predicted sales of 110 million wearable devices by 2018, but shipments of 115.4 million in 2017 have already outpaced that projection (Piwek et al. 2016; IDC 2018).
Top Money Tips for Fit Pros
Money is often a dirty word among fitness professionals. Most get into the business to help others, but you can’t pay bills with good intentions, says Frank Pucher, owner of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing & Protecting Your Money. He adds that the financial side of fitness should receive as much detailed attention as the programs you design.
A for Effort
client: Kent Denver School Students | personal trainer: Laura Bordeaux, strength and conditioning coach, Kent Denver School location: Englewood, Colorado
A complete course load. Think of it as core curriculum—literally. The Kent Denver School, a college-preparatory institution outside of Denver, offers a comprehensive educational experience that emphasizes both academics and sports. That’s where Laura Bordeaux comes in.
Stand Up to Aging
Getting up off the ground grows more difficult as we age. Muscles and bones weaken, coordination becomes less fluid, and simply doing chores around the house gets more challenging. Ground-to-standing (G2S) exercises address these changes. hile even performance athletes can benefit from G2S drills (see the sidebar “G2S Exercises Also Help Performance Athletes”), they’re supremely helpful for older exercisers who are at risk for broken hips and other threats to their mobility.
