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Best Practices

Physical Literacy Is a Journey, Not a Destination

By Cedric X. Bryant, PhD | May 19, 2017 |

Steve Boyle is the CEO of the National Association of Physical Literacy (NAPL) and principal/founder of 2-4-1 Sports, a national organization that teaches children physical literacy using sports sampling through camps, clinics and school-based programming. Recently recognized by the Aspen Institute’s Sports & Society Program as one of eight model programs in the United States in the original Project Play report, 2-4-1 Sports embodies its motto, Life’s 2 Short 4 Just 1 Sport

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“What smartphone app or computer program could you not live without in your business?”

By IDEA Authors | May 16, 2017 |

I could not live without the Tabata Pro™ Timer and MyFitnessPal apps. Tabata Pro Timer is essential to my private and small-group training sessions and our group running program. I can set three different timers to meet all my interval needs.
MyFitnessPal enables my clients to track exercise as well as food and water intake, and to share these publicly or just with me. The app provides accountability for my clients’ fitness and nutrition goals.

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Is Advertising on Social Media Worth the Cost?

By Amanda Vogel, MA | May 16, 2017 |

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

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Creating a Client Avatar

By Trina Gray | April 18, 2017 |

Do you remember the days before GPS and smartphones? When taking a road trip meant pulling over to look at a map, making U‐turns and stopping at gas stations to ask for directions? We had a destination, but not the exact route. What if you ran your fitness business that way? Taking action with no clear path? It would be frustrating, wasteful and inefficient. The reality is that many personal trainers do approach their businesses in that fashion.

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Beach exercise

Sample Class: Kids’ Beach Boot Camp

By Pamela Light, MA | April 17, 2017 |

Kids don't usually line up to do squats and lunges, but they'll happily walk like a crab or run faster than a wave! Trick your littlest clients (aged 3—12) into getting a great workout with this quick–moving format packed with cleverly themed exercises.
Kids' Beach Boot Camp Details Goal: to engage kids and keep them moving while they have fun and feel successful Total time: 55—60 minutes Equipment needed:

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What’s Hot in Equipment: Fitness Pro Favorites

By Alexandra Williams, MA | April 13, 2017 |

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

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Fitness Technology That Shakes Things Up

By Ted Vickey, MBS | March 21, 2017 |

For me, the annual Consumer Electronics Show combines the joy of Christmas morning with the wonder of Willy Wonka's chocolate factory. The massive Las Vegas trade show surrounds me with the bells and whistles of the latest and greatest technologies from around the world, with booth after booth full of people showing me why their products will be the next game changer in the health-and-fitness industry.

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Creative Ideas That Inspire

By Lisa Quigley | March 21, 2017 |

H.I.I.P. Hype (High-Intensity Interval Painting) in New York challenges body, mind and creativity. Ninety–minute sessions begin with a warm-up followed by short intervals of high-intensity body-weight exercises interspersed with periods of painting. The energy participants generate while exercising helps them express themselves more freely when they paint, according to organizers. The last 15 minutes of class are reserved for a cool-down, as well as painting presentations. Mats and art materials are provided.

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“How did you finance your personal training business or studio when you started it?”

By IDEA Authors | March 20, 2017 |

The journey I took to open my own facility was long and happened in small steps. I was working in a big gym in Washington, D.C., when I decided it was time to step out on my own. My landlord was also a client, and when I told her what my intentions were, she suggested moving out of my studio and into a one-bedroom apartment in the same building. I turned the living room into the workout space and used the bedroom as my living space. I financed the move through what little savings I had, $2,000, plus a $1,500 loan from my parents.

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The Foundation of a Fulfilling Future

By Ryan Halvorson | March 20, 2017 |

Las Vegas has a reputation for secrets. As they say, "What happens in Vegas stays in Vegas." This July, more than 10,000 professionals will break that cardinal rule because what happens at the 2017 IDEA World Convention will be shared with millions of people worldwide. With more than 335 workshops, lectures and workouts, plus tons of special events planned to celebrate IDEA's 35th anniversary, it will be impossible to keep quiet about the career-changing experiences and top-level knowledge offered at this year's event.

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Fewer Repetitions Means Better Results?

By Ryan Halvorson | March 16, 2017 |

Short-duration workouts have become popular over the past several years as the time-crunched seek out effective ways to exercise. Recent research adds more support for the benefits of fast workouts and indicates that less may even be more, provided you have appropriate equipment.

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Gym Memberships Pay Off

By Ryan Halvorson | March 16, 2017 |

Many people who want to join gyms are skeptical that it will actually help them reach their fitness goals. A new study from Iowa State University may assuage those doubts—and help gyms to convert more browsers into buyers. According to the research, published in PLOS ONE (2017; http://dx.doi.org/10.1371/jour
nal.pone.0170471), gym members tend to have significantly higher levels of strength and cardiorespiratory fitness and are generally more active than nonmembers.

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Community-Based Classes Boost Activity Levels

By Ryan Halvorson | February 16, 2017 |

One of the biggest challenges facing the fitness industry is how to encourage more people to get moving. A government-sponsored activity program from Brazil may offer helpful insights.
Dubbed Academia das Cidades—or City Academies—the program offers residents free access to fitness facilities, exercise classes and fitness professionals. The participants also receive dietary guidance. Since its inception in 2002, City Academies has expanded to thousands of cities nationwide.

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Do You Need a Better Technology Policy?

By Ryan Halvorson | February 16, 2017 |

If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.

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On-Demand and App-Based Training: Getting Clients via Smartphone

By Shirley Archer-Eichenberger, JD, MA | January 19, 2017 |

The on–demand economy—featuring Uber–style personal fitness training—is here. While app platforms vary in structure and locale, they share a common thread: on–demand connection with fitness experts.
On–demand mobile commerce attracts more than 22.4 million consumers and $57.6 billion in spending annually, with $8.1 billion going to health and beauty services that include fitness training, Harvard Business Review reported in April 2016.

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