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Best Practices

Special Benefits of Group Exercise

By Shirley Archer-Eichenberger, JD, MA | March 20, 2018 |

Group fitness instructors may also want to approach medical schools with an offer to provide exercise classes for medical students. To support a pitch, refer to a recent nonrandomized controlled study in The Journal of the American Osteopathic Association; it found that, for medical students, group exercise can reduce stress and improve physical, mental and emotional quality of life more than training alone or not engaging in any exercise program.

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MyPlate Goes Seasonal

By Natalie Digate Muth, MD, MPH, RD | March 15, 2018 |

Looking for new nutrition tools and resources to share with clients? MyPlate has launched seasonal resources for nutrition and health professionals to share with clients. Jump into spring with gardening resources and ideas for using homegrown herbs in cooking, and sample Earth Day activities, farmers’ market resources, and tips for prepping potlucks and parties.
Learn more at choosemyplate.gov/seasonal.

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Healthy-Eating Blogs

By Natalie Digate Muth, MD, MPH, RD | March 15, 2018 |

Thinking of starting a nutrition
or healthy-eating blog? Start by
knowing the data on what end users find most useful.
To understand what people
are looking for, researchers asked
33 women for their perceptions of
four Canadian healthy-eating blogs. The results were published in the Journal of the Academy of Nutrition and Dietetics.

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Simplicity Steers Success

By Ryan Halvorson | February 21, 2018 |

client: Jennifer | personal trainer: John Parker | location: San Diego

Keeping it simple. Every day it seems there’s a new supplement, food plan or training program that purports to produce unparalleled results. But all of these choices can make it difficult for clients to make wise choices and remain consistent in their approach. That was the problem faced by Jennifer, a florist and part-time kickboxing instructor, and it’s why she reached out to San Diego–based personal trainer John Parker, CSCS.

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5 Reasons You Still Need to Attend Live Trainings

By Angela Yochum, MEd | February 16, 2018 |

Energized! That’s how I feel every time I leave a fitness conference. I’m eager to implement fresh ideas and coaching tips into my fitness classes—a feeling I rarely have after completing an online course. Although I’ll be the first to admit that I need digital learning opportunities for their sheer convenience, I still crave live fitness education experiences.
Here are 5 reasons why you, as a fitness instructor, will reap the greatest benefits from live courses and ­conferences.

1 A Face-to-Face Community

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How to Find Your Epic

By Ryan Halvorson | February 15, 2018 |

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

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Healthiest and Unhealthiest States

By Ryan Halvorson | February 9, 2018 |

America’s Health Rankings® has released its annual report, which ranks each state’s health based on 35 factors, including behaviors, community and environment, policy, clinical care, and outcomes data. Now in its 28th year, the report has two primary goals: to provide a benchmark for states and to promote action to improve the health of citizens.

According to the data, these are the five healthiest states:

1. Massachusetts
2. Hawaii
3. Vermont
4. Utah
5. Connecticut

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Question of the Month

By Shirley Archer-Eichenberger, JD, MA | January 16, 2018 |

With the American Heart Association’s recent recognition of meditation and mindfulness practices and with meditation studios appearing in Los Angeles and New York City, it’s clear that these activities are going mainstream. Are you or is your facility integrating this trend into programs? For example, are you offering yoga and meditation classes or meditation-only sessions?

Share your responses with executive editor Joy Keller at [email protected]

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Fitness Facility Membership by the Numbers

By Shirley Archer-Eichenberger, JD, MA | January 16, 2018 |

In 2016 America, traditional commercial health clubs—multipurpose, fitness-only and corporate facilities—served 32.2 million members, a 3% decline from 2015, according to the International Health, Racquet & Sportsclub Association. Studios served another 18.2 million, a 15% improvement.
Nonprofit facility membership rose 6.9% from 2015 to more than 24 million. Collectively,
studio facilities claimed 40.7% of total membership.

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Most Popular Club Activities

By Shirley Archer-Eichenberger, JD, MA | January 12, 2018 |

The three types of workout equipment used most often in health clubs in 2016 were treadmills, resistance machines and free weights, according to the IHRSA 2017 Health Club Consumer Report. Among group exercise and training programs, yoga topped the list, with 36% of members reporting participation. Stretching (24%) and calisthenics (23%) ranked second and third.

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Do Rewards Encourage Gym Visits?

By Ryan Halvorson | October 13, 2017 |

Researchers from Case Western University in Cleveland wanted to determine if providing gifts to new gym members would incite them to visit the gym on a regular basis. The scientists specifically chose new members, theorizing that this group’s motivation to go to the gym was high.

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2017 IDEA® World Convention

By Joy Keller | September 18, 2017 |

Wherever they are, the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals excel at what they do, but in the macrocosm of motion that is the IDEA World Convention, they redefine the limits of their potential. At the 2017 event, held in Las Vegas, July 19–23, more than 10,000 like-minded pros placed a bet on continued happiness and success, upping the ante as they attended more than 330 workshops and workouts taught by the industry’s greatest minds.

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Recovery Tech—An Array of New Products, Services and Centers

By Shirley Archer-Eichenberger, JD, MA | August 24, 2017 |

New technologies, products and services are boosting the exercise-recovery business. What’s going on here?
The rising popularity of wearable devices is making people much more aware of their performance.
High-intensity interval training remains one of the most popular kinds of exercise.
Everyday exercisers can now afford treatments that were formerly reserved for pro athletes.

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The Importance of Introductory Offers

By Troy Fontana | August 23, 2017 |

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

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Product Showcase

By IDEA Authors | June 15, 2017 |

Nutrition By The Book
The Endurance Training Diet & Cookbook (Harmony 2017) by Jesse Kropelnicki is both a cookbook and a training nutrition manual. Kropelnicki shares his personal program of optimized nutrition, including 70 recipes that put his concepts into practice. The book provides nutrition information for distance runners, cyclists and triathletes and explores guidelines for what to eat pre-workout, post-workout and during recovery. There’s also a game plan for race-day nutrition.

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Get in the Game!

By Pamela Light, MA | May 19, 2017 |

Fitness facilities compete to offer cutting-edge movement trends, but what about cutting-edge technology? The fitness world is becoming ever more virtual, and incoming clients are looking for more than a fun indoor cycling class or a cool cardio machine; they want to play a game!

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