Career Path for Group Fitness Instructors
Generating Leads With LinkedIn
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Ignite Your Passion and Watch Your Career Thrive
The most powerful industry event in the world, IDEA® World Convention, lands in Anaheim, California, June 26–30.
Ignite Your Passion and Watch Your Career Thrive at the 2019 IDEA® World Convention
You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?
BlogHer: Through My Lens
Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).
3 Keys to Profitable Growth Strategies for Advanced Fitness Business Owners
The most successful fitness professionals and business owners reach a point where their time and energy are MAXED OUT!
There’s simply no more capacity to continue growing their business. There aren’t enough hours in the day.
So even though they want more out of their fitness business, they don’t have the capacity or capability to continue increasing total client numbers.
Succeed in the Business of Fitness
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.
Build a Better Club or Studio
Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.
Finding the Right Credential: Meeting Your Potential
As your clients resolve to shed bad habits and holiday pounds, you probably have a few personal goals of your own this year. Maybe you want to better help clients in the new year or advance your career. Maybe you want to start your own business or increase your earning potential.
Do We Have Gender Equity in Fitness?
Who are the top bosses at the fitness clubs or companies where you spend your time? Is the CEO a woman or a man? Thinking about your own job, are you paid a comparable wage to others whose work is the same as or similar to yours? How would you know for sure?
Elevate Your Career and Live Your Passion
Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.
Find success for your personal training business
If you want to know how to become a successful personal trainer and influential leader to your clients, you need to invest in yourself as a professional. How? Seek out resources, people and a personal training business plan that will enhance your career. The good news?
Gender Equity in Fitness: Are We There Yet?
Is there an issue with gender equity in fitness, where women represent more than half the frontline workforce? Let’s investigate.
IDEA World Fitness Award Recipients
Experienced fitness professionals know that the exercise experience is not just a set program of squats, pushups and lunges. It’s key to consider each client as a unique person with unique needs. Fitness pros who truly listen and connect with their clients are better able to guide them toward a fit lifestyle.
2018 IDEA® World Scholarship Recipients
In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.
New Mindful Outdoor Leadership Program
As green exercise and the health benefits of spending time in nature gain more prominence in popular and scientific news, the Kripalu Center for Yoga & Health in Stockbridge, Massachusetts, is introducing a Mindful Outdoor Leadership Program in October.
The curriculum includes elements of forest bathing, Ayurveda, yoga, outdoor skills, and research related to nature’s health benefits.
2018 IDEA® World Convention: An Epic Explosion
While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.
A for Effort
client: Kent Denver School Students | personal trainer: Laura Bordeaux, strength and conditioning coach, Kent Denver School location: Englewood, Colorado
A complete course load. Think of it as core curriculum—literally. The Kent Denver School, a college-preparatory institution outside of Denver, offers a comprehensive educational experience that emphasizes both academics and sports. That’s where Laura Bordeaux comes in.
Are You Ready to Sell Your Fitness Business?
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:
The Subtalar Joint: An Important Link in the Kinetic Chain
You may have noticed that many of your clients are blissfully unaware of just how much work the foot and ankle complex does—unless and until, of course, an ankle sprain or tendinitis occurs. The ankle “negotiates” ground reaction forces, informing the kinetic chain in numerous ways. Among other functions, the feet and ankles help the body adapt to uneven terrain through side-to-side movement (Price 2008).
Center of Attention: 4 Strategies for High-Intensity Mental Training
Ours is a world wired for distraction. Online information and social media constantly compete for our attention, thwarting efforts to focus on a single goal. The results are scattered thoughts, shorter attention spans and a rewiring of our brains, all of which prevent us from performing at our very best in whatever we do. For many of us, multitasking—focusing on several targets at once—may seem like the obvious solution. However, performance generally decreases in multitaskers by as much as 40% (Schwartz & Goldstein 2017).
