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California Fitness Alliance

California Fit Pros: Take Action Today to Get Facilities Open Statewide

By No Author / March 1, 2021

Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.

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Social media influencers and health

Do Fitness Influencers Motivate Exercise Enthusiasts?

By Shirley Archer, JD, MA / January 11, 2021

While social media influencers are known to affect purchasing decisions, it’s unclear whether they can positively influence health and fitness behaviors.

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Social media strategy

January 2021 Question of the Month: Social Media Strategies?

By No Author / January 11, 2021

Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?

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