social media Archives - IDEA Health & Fitness Association

Group Fitness Marketing and Social Media

By Sarah Kolvas / March 20, 2024

Group fitness pros share insightful tips for mastering marketing and social media to build your classes and brand.

Studies have shown that exposure to "fitspiration" images, such as those often portrayed by fitness influencers on social media, can lead to negative body image and disordered eating behaviors—risk factors for depression.

Toward Evidence-Based Fitspiration

By Sandy Todd Webster / May 18, 2023

Studies have shown that “fitspiration” of idealized body images, such as those often portrayed by fitness influencers on social media, can lead to negative body image and disordered eating behaviors—risk factors for depression.

People on camera for TikTok junk food ad

TikTok Challenges and Junk Food Consumption

By Matthew Kadey, MS, RD / October 3, 2022

Are TikTok challenges leading people to eat more junk food? Brands selling ultraprocessed foods have found new employees—TikTok users.

Fitness Social Media Images

By Shirley Eichenberger-Archer, JD, MA / July 5, 2022

How are you using imagery in social media to promote fitness? Research suggests weight-inclusive imagery is more effective.

Food on Social Media

By Matthew Kadey, MS, RD / June 13, 2022

A study found that food on social media highlighted eating or drinking nutritionally suspect foods and beverages.

Social Media Influence on Alcohol Consumption

By Matthew Kadey, MS, RD / September 7, 2021

Another strike against social media influence: Researchers found that time spent on social media increases alcohol consumption in youth.

Man cooking with social media recipes in the kitchen

August 2021 Question of the Month: Do Social Media Recipes Help Us Eat Better?

By ... / August 9, 2021

Do you use social media for recipe ideas? How can social media recipes do a better job at encouraging healthier eating habits?

California Fit Pros: Take Action Today to Get Facilities Open Statewide

By ... / March 1, 2021

Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.

Do Fitness Influencers Motivate Exercise Enthusiasts?

By Shirley Eichenberger-Archer, JD, MA / January 11, 2021

While social media influencers are known to affect purchasing decisions, it’s unclear whether they can positively influence health and fitness behaviors.

January 2021 Question of the Month: Social Media Strategies?

By ... / January 11, 2021

Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?