social media
Tag Archives
Year-Long Career Success Workshop
2025 is YOUR year! IDEA is excited to bring you a year-long workshop centered on how to grow your business, whether you are employed by a club, own your own business or are contemplating a franchise. Being a fitness professional is more than a degree or certification. Being successful in this wonderful industry requires continued…
Group Fitness Marketing and Social Media
Group fitness pros share insightful tips for mastering marketing and social media to build your classes and brand.
Toward Evidence-Based Fitspiration
Studies have shown that “fitspiration” of idealized body images, such as those often portrayed by fitness influencers on social media, can lead to negative body image and disordered eating behaviors—risk factors for depression.
TikTok Challenges and Junk Food Consumption
Are TikTok challenges leading people to eat more junk food? Brands selling ultraprocessed foods have found new employees—TikTok users.
Fitness Social Media Images
How are you using imagery in social media to promote fitness? Research suggests weight-inclusive imagery is more effective.
Food on Social Media
A study found that food on social media highlighted eating or drinking nutritionally suspect foods and beverages.
Social Media Influence on Alcohol Consumption
Another strike against social media influence: Researchers found that time spent on social media increases alcohol consumption in youth.
August 2021 Question of the Month: Do Social Media Recipes Help Us Eat Better?
Do you use social media for recipe ideas? How can social media recipes do a better job at encouraging healthier eating habits?
California Fit Pros: Take Action Today to Get Facilities Open Statewide
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
Do Fitness Influencers Motivate Exercise Enthusiasts?
While social media influencers are known to affect purchasing decisions, it’s unclear whether they can positively influence health and fitness behaviors.
January 2021 Question of the Month: Social Media Strategies?
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Health News: Fact or Fiction?
A flood of faulty health news information online has surged in the past few years, experts say. Fitness pros are hardly immune.
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