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COVID-19 (Coronavirus): Updated information and resources from IDEA

Amanda Vogel, MA

Amanda Vogel, MA

Amanda Vogel, MA, is a fitness professional and the owner of Active Voice, a writing, editing and consulting service for fitness professionals. She writes for IDEA, Health, Prevention, and Self, and has co-authored books on postnatal fitness and yoga. With a master's degree in human kinetics, Amanda has worked in the fitness industry for more than 15 years, including time spent as a program director and vice president for a chain of all-women clubs in Vancouver, British Columbia.

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Article Archive

Gender Equity in Fitness: Are We There Yet?

October 17, 2018

Who are the top bosses at the fitness clubs or companies where you spend your time? Is the CEO a woman or a man? Thinking about your own job, are you paid a comparable wage to others whose work is the same as or similar to yours? How would you know for sure?

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Can You Benefit From Failure? Top Fit Pros Say . . .

September 21, 2018

There’s a problematic F-word that the fitness industry rarely cares to discuss: failure. We’ve all experienced failure to one degree or another—and so have our clients—but you’d hardly know it in this industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure. Some people who fall off the workout wagon might simply feel safer fading away from fitness rather than answering to a trainer with a staunch #noexcuses attitude.

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Celebrating Failure

July 10, 2018

There’s a problematic F-word that the fitness industry rarely cares to discuss: failure. We’ve all experienced failure to one degree or another—and so have our clients—but you’d hardly know it in this industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure.

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Fit Pros Face Body Image Pressures From Both Directions

March 29, 2018

How do personal trainers and fitness instructors fare in the face of body insecurities? A lot of us put pressure on ourselves—and each other—to look a certain way. Individually, fitness pros vary widely in where they fall on the body image spectrum, which extends from abject dissatisfaction to healthy self-perception. But even if our own perspective falls within the “contented range,” we must recognize that, as an industry, we have a problem. There’s tacit, and sometimes blatant, body shaming.

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Social Media Contributes to Body Image Pressure

March 29, 2018

Body image issues in the fitness industry are nothing new. But the need for a more positive philosophy and more diverse perceptions of beauty is especially relevant right now. With rising competition from fitness technologies, social media stars who plug fitness, TV trainers and an increasingly crowded marketplace within our own communities, a nice body can (and should) only get you so far in this industry. We need to emphasize qualifications more than we already do.

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Signs the Fitness Industry Has a Body Image Problem

March 28, 2018

Expectations about body image in the fitness industry crop up in different ways for different people. Some fitness pros ruminate about body image quite often (every day or even every hour), perhaps taking extreme measures to alleviate concerns. Others never really give it that
much thought.

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A Body Image Problem in the Fitness Industry?

February 16, 2018

Fitness professionals often bemoan how clients can be too appearance-oriented in their fitness pursuits, harboring a negative body image and/or unrealistic expectations around shaping the “perfect” physique.

What about us?

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Best Apps to Create Animated Images

November 10, 2017

To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016).

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Best Apps for Creating Images and Videos on Social Media

November 10, 2017

To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016).

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Health News: Fact or Fiction?

June 12, 2017

Reviewing health and fitness news on the internet can produce a minefield of misinformation. Anybody can open a social media account, build a polished website with DIY templates and set up shop as a self-appointed health and fitness expert. And people who do this can lend their work an air of authority by mimicking the design and presentation of authoritative health-news sources.

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Is Advertising on Social Media Worth the Cost?

May 16, 2017

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

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Ripe for Tech Disruption

March 2, 2017

Technology and fitness make a good match, which also makes our industry ripe for disruption. Not surprisingly, there was a 40% growth rate from 2014 to 2016 in digital health and fitness exhibits at the Consumer Electronics Show (CES), a launchpad for innovations and new technologies (CES 2016). Technology alone, however, doesn’t spell disruption. There needs to be an opening for something different and desirable in the marketplace.

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Fit-Tech Trends to Watch in 2017

December 15, 2016

Fitness technology is part of the fitness industry's "new normal," but it's changing rapidly. Many of the fitness technologies we saw at the beginning of last year have already morphed into new and improved devices and features. We should expect more exciting updates this year as fit-tech companies, app developers and tech-savvy fitness brands continue to iterate.

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Using Live Video to Promote Your Services

September 20, 2016

There's yet another new way to market health and fitness to the masses through social media and mobile apps: live video. With its popularity growing at a rapid pace, live video may become a more dominant part of the social and mobile landscape sooner than you expect.
It would be smart to get on top of this trend now, if you haven't already.

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Fitness Marketing on Mobile

August 23, 2016

More than ever before, consumers are using mobile to interact on social media, visit websites, access apps and even shop online. In fact, it’s not uncommon for people to routinely use their smartphones as a primary tool for accessing the Internet, according to data from the National Telecommunications and Information Administration (NTIA 2016).

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Tech Disruption and the Fitness Industry

June 20, 2016

If you’ve ever binge-watched House of Cards on Netflix, booked accommodation through Airbnb, caught a ride with Uber or tuned in to a Spotify playlist, you’ve experienced how technology disruption can bring convenience and enjoyment to the customer experience—and usually at a cost-savings!

In the business world, disruption refers to significant changes occurring within an industry, often at a fast pace—changes that shake up the status quo, disturbing accepted ways of thinking and doing business.

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