Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
Have you ever had an idea for a product or service that you wanted to develop, but you didn’t know where to start? Developing a unique idea is only a small piece of the business-creation puzzle. According to the U.S. Small Business Administration (2012), about half of small businesses do not survive their first 5 years. This isn’t because there’s a shortage of great ideas and unique products. It’s because some developers become so blinded with excitement that they fail to do the necessary research on their idea’s true viability before they go full speed ahead.
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.
In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.
If you own a fitness website, chances are you write a fitness blog and post it on the site. This is crucial for gaining new followers, new prospective customers and, eventually, new paying clients who will help your business grow.
24 Hour Fitness® is partnering with the University of Pennsylvania Behavior Change for Good Initiative [BCFG] to support research into what works best for creating lasting exercise habits. With an interdisciplinary team of world-renowned researchers, the BCFG addresses the broader question of how to make positive behavior change stick in aspects of life related to health, education and savings.
While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.
client: Kent Denver School Students | personal trainer: Laura Bordeaux, strength and conditioning coach, Kent Denver School location: Englewood, Colorado
A complete course load. Think of it as core curriculum—literally. The Kent Denver School, a college-preparatory institution outside of Denver, offers a comprehensive educational experience that emphasizes both academics and sports. That’s where Laura Bordeaux comes in.
In June 1956, President Eisenhower called for a President’s Conference on Fitness of American Youth to be held at the U.S. Naval Academy. This meeting led to the formation of the President’s Council on Youth Fitness, later renamed the President’s Council on Physical Fitness. The conference convened in response to a study showing that American children were not as fit as European children in tests of muscular strength and flexibility in the trunk and legs.
IDEA Fitness Journal