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Are You Ready to Sell Your Fitness Business?

By Shirley Archer, JD, MA | May 10, 2018 |

Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:

How (and Why) to Host a Family-Themed Indoor Cycling Class

By Pamela Light, MA | April 25, 2018 |

Every Thursday morning, my cycle studio fills with an array of participants, ranging from accomplished Ironman® finishers to preschool moms trying to maximize their minutes—and Nora, a 92-year-old great-grandmother. Together we pedal like maniacs, laugh, sing a few refrains and walk out soaked through with sweat. In the cycle studio, participants of all ages and abilities can be motivated by being in a group, but riders can still slow down when they need to without sticking out. In fact, my own cycling journey began when I was pregnant and in search of a low-impact workout.

Where Your Career Goes From Great to EPIC

By Ryan Halvorson | April 19, 2018 |

The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.

Making Connections That Boost Career Success

Helpful Productivity Apps

By Ryan Halvorson | April 13, 2018 |

Do you struggle to stay focused or cross off items on your to-do list? There are apps for that. Here, five successful business owners share their favorite apps for getting things done:

5 Reasons You Still Need to Attend Live Trainings

By Angela Yochum, MEd | February 16, 2018 |

Energized! That’s how I feel every time I leave a fitness conference. I’m eager to implement fresh ideas and coaching tips into my fitness classes—a feeling I rarely have after completing an online course. Although I’ll be the first to admit that I need digital learning opportunities for their sheer convenience, I still crave live fitness education experiences.
Here are 5 reasons why you, as a fitness instructor, will reap the greatest benefits from live courses and ­conferences.

1 A Face-to-Face Community

The Power of a Playlist

By Ami McMullen | January 18, 2018 |

There was a time when I was teaching 32 group classes per week for 14 companies, all with different demographics and with classes spread throughout the city. It wasn’t uncommon for me to teach in a collegiate setting, a fitness facility, a studio, a corporate office and a hospital, all in the same day. Could I have used the same generic fitness mix for every location or simply chosen a station on a music streaming app? Sure, if I’d been content to deliver a subpar experience.

Fitness Facility Membership by the Numbers

By Shirley Archer, JD, MA | January 16, 2018 |

In 2016 America, traditional commercial health clubs—multipurpose, fitness-only and corporate facilities—served 32.2 million members, a 3% decline from 2015, according to the International Health, Racquet & Sportsclub Association. Studios served another 18.2 million, a 15% improvement.
Nonprofit facility membership rose 6.9% from 2015 to more than 24 million. Collectively,
studio facilities claimed 40.7% of total membership.

Recovery Tech—An Array of New Products, Services and Centers

By Shirley Archer, JD, MA | August 24, 2017 |

New technologies, products and services are boosting the exercise-recovery business. What’s going on here?
The rising popularity of wearable devices is making people much more aware of their performance.
High-intensity interval training remains one of the most popular kinds of exercise.
Everyday exercisers can now afford treatments that were formerly reserved for pro athletes.

The Importance of Introductory Offers

By Troy Fontana | August 23, 2017 |

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

7 Ways We All Can Bridge the Gap

By Cedric X. Bryant, PhD | June 15, 2017 |

Over the course of writing this column, I’ve had the opportunity to interview 60-plus experts from a variety of fields, including medicine, nutrition, exercise science, fitness and psychology. In this, the final installment of the series, I highlight major themes and key insights that professionals across the healthcare continuum use to help clients bridge their personal gaps and challenges.

“What smartphone app or computer program could you not live without in your business?”

By IDEA Authors | May 16, 2017 |

I could not live without the Tabata Pro™ Timer and MyFitnessPal apps. Tabata Pro Timer is essential to my private and small-group training sessions and our group running program. I can set three different timers to meet all my interval needs.
MyFitnessPal enables my clients to track exercise as well as food and water intake, and to share these publicly or just with me. The app provides accountability for my clients’ fitness and nutrition goals.

Is Advertising on Social Media Worth the Cost?

By Amanda Vogel, MA | May 16, 2017 |

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

What’s Your Exit Strategy?

By Shannon Fable | April 17, 2017 |

Have you heard the saying "Begin with the ending in mind"? Over the years, this axiom has probably helped you solve complex math problems, create a science–fair project, or even write a research paper. But you may have forgotten this sage advice when it comes to planning something with even higher stakes: your career.

The Best of Times Are Yet to Come

By Cedric X. Bryant, PhD | March 21, 2017 |

Anytime Fitness CEO Chuck Runyon helped to revolutionize the fitness industry when he and Dave Mortensen co-founded the juggernaut brand in 2002. Now massive in scale and influence, Anytime's success grew by focusing on a model of smaller neighborhood gyms that emphasized convenience, affordability, quality equipment and personable service in friendly, nonintimidating facilities.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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