Marketing & Sales
Digital Marketing for Fitness Professionals
In today’s online-driven world, digital marketing is no longer optional—it’s essential. Whether you’re a personal trainer, wellness coach, or group fitness instructor, a strong digital presence helps you attract new…
Invest in Yourself: A Roadmap to Professional Growth for Fitness Pros
As fitness professionals, we’re experts at helping others invest in themselves. We create growth plans, set milestones, and celebrate our clients’ achievements. But do you have an intentional growth strategy…
Mentorship in Action: Introducing IDEA’s Fitness Mentor Network
The fitness industry is ever-evolving, presenting new challenges and opportunities for growth. Professionals in this field must stay ahead by continuously learning and adapting to changes in training techniques, coaching…
Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated
The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering…
Generating More Leads: Essential Strategies for Personal Trainers
Being a personal trainer is one of the most rewarding careers out there. I’ve worn many hats in the fitness industry; from group exercise instructor, manager, sales, club owner, and…
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
Fitness Business Challenge and Triumph
Photo credit: Deb Fuller Bettencourt How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If…
The Synergy of Togetherness
We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to…
4 Brand-Building Tips for Personal Trainers
Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.
Social Media Cheat Sheet
If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.
Training Clients with Hearing Loss
Effectively training clients requires us to listen to their needs, but equally important is the knowledge that they can hear you clearly. And then consider those whose hearing loss may make them feel excluded from the fitness world.
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
New Council Offers Louder Voice for California Fitness Professionals
“Health is essential.” This was one of many key remarks made during a press conference to announce the re-opening of California fitness facilities.
Return to Work: Prepare Your Staff
Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!
Healthier Kids: Exercise Guidelines
Healthier kids grow to be healthier adults. That’s a recipe for success for parents looking for guidance, fit pros who want to expand their business and well, everyone! And there are so many benefits.
Post Pandemic Rush to Work Out?
Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
The Secret to Social Media Success
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
10 Reasons Why Fitness Instructors Should Teach on Vacation
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world: