Social media marketing is extremely popular among trainers. Some fitness pros have cultlike followings on Facebook. Others offer workout routines to subscribers through YouTube. Many pros blog about health and fitness topics and tweet inspirational…
Amanda Vogel Interview.m4v
How can you keep up on the latest news and trends in health and fitness? Would you like to find a simple way of sharing this news with your clients—as well as your fellow fitness and wellness professionals? Then you’ll want to check out IDEA’s new FitFeed, at www.ideafit.com/fitfeed.
We all know that too many people sit for much too long—and by doing so endanger their health. German researchers may have a solution to get people moving.
The rates of overweight and obesity among kids continue to climb. Food choices and inactivity are considered major culprits. Are electronic devices also to blame?
Scientists from the School of Public Health at the University of Alberta have linked use of electronic devices, poor sleep patterns and obesity among Canadian 5th graders. The researchers surveyed sleep habits, food intake, physical activity levels, height and weight measurements, and nighttime use of electronic devices among 3,398 children.
Jade Teta interview.m4v
As a stay-at-home mother of two, I offer only online training at this time. I find it fits well with my schedule and still allows me to work in the fitness industry, which I love….
During the holiday season, your clients need a defense against the temptations of devilish desserts and traditional feasts. After all, in the U.S. the 6 weeks between Thanksgiving and New Year’s Day cause, on average, 0.8–1.4 pounds of weight gain (five times more in those who are overweight or obese), accounting for 51% of the yearly weight gain in the typical American (NIH 2000; Hull et al. 2006).
Sherry Winslow believes in continually challenging her clients. “Challenges provide a way to get people out of their routines,” she explains.
To become an experienced personal trainer, you need to train your clients in-person. It gives you invaluable hands-on knowledge about designing programs for individuals with various fitness levels and special needs. Plus it helps you better understand how the human body responds to training specificity.
You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic.
But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics.
Customer testimonials can be fantastic tools for driving new business to your door. But boring, photo-free client comments buried deep inside your website are unlikely to do the trick. To quickly capture the imagination (and training dollars) of the masses, it is critical to breathe life into client success stories.
So what makes some testimonials tedious and others terrific? Follow these four steps to avoid the mistakes of time-wasting customer snooze stories. Bring your facility’s testimonials back from the brink—and attract new-member dollars to your door.
While social media continues to grow as a marketing tool, people often struggle to find the most effective ways to use it to generate business. One question facing companies large and small is this: How do you measure social media success? Which data provide the most accurate and effective overview of your online presence? What tools can show whether you are getting the best return on your social media investment?
Identifying Your Metrics
We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding customer service. There are also countless stories of social media coming back to haunt people, sometimes with disastrous results.
You’ve decided to take your business into the 21st century and dip your toe in the social media world. You’ve mapped out your objectives, identified your audiences and created the messages necessary for a strategic communications campaign. Now, how do you effectively use all of the tools at your disposal to implement a campaign that’s as effective as possible?
Many fitness professionals entertain the idea of developing their own DVD programs. You may have many amazing talents to share, so what better way to promote them than on camera? As the creators of 10 fitness videos, we have learned the ins and outs of making a DVD from start to finish.
Turning Facebook fans into club members is easier than you think! After a year of interviewing facility operators and businesses that were experiencing remarkable success using social media, I found the common thread: they’re giving people a reason to do more than just “like” them. The following three steps illustrate how to make it happen for you.
Step 1: Solve People’s Problems
The growing prevalence of social media is having a tremendous influence on how we get our news, the way we communicate and our behavior as consumers. In the business world, the impacts of social media are just starting to be felt, but the recent economic downturn has definitely sparked growth in the use of it as a marketing tool.
According to a 2010 report posted on the blog of the social networking site Twitter™, the organization claims 145 million registered users. The number has surely increased since 2010, and the users are not just individuals keeping their “followers” up-to-date with daily happenings; many business owners log on to market services and generate profits. “I have found Twitter to be helpful in enhancing my credentials and reputation with fitness consumers,” says Alexandra Williams, MA, IDEA author and co-creator of FunandFit.org.
Google the words personal trainer and your city. The results will reveal the good, bad and ugly of the Internet, from the stunning to the unreadable. But creating a website that lures customers and conveys the right info is achievable with some structural know-how. Discover the best ways to portray your prices, personality, and perspective online and watch your website work for you.
The Bare Bones