How to Create a Client Base

by: Amy Ashmore, PhD

Profit Center

Narrow your focus to build a booming business.

Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.

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IDEA Fit Business Success, Volume 2, Issue 6

© 2018 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Amy Ashmore, PhD

Amy Ashmore, PhD IDEA Author/Presenter

Amy Ashmore, PhD, is an online learning and program development expert based in Las Vegas, NV. She holds a doctorate in Kinesiology from the University of Texas at Austin and is the former Program Director for Sports and Health Sciences & Sports Management for the American Military University. Currently, Amy is an active health coach with Provant Health Solutions, digital content developer, and consultant. She can be reached at