Marketing & Sales
“How do you utilize social media to market/network your personal training business?”
In a recent “Tricks of the Trade” column we asked fitness professionals for their insights on this question. Here, we share a few of the responses we received.
Social media is all about making connections with people in my community. I find that because I do not have a “brick-and-mortar” location to call my own, I use social media to make stronger connections with like-minded business owners and people of influence within my town. My primary goal is to make my name “top of mind” with the influencers in the community.
15 Group Fitness Predictions for 2016 and Beyond
Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?
“How do you utilize social media to market/network your personal training business?”
Social media is all about making connections with people in my community. I find that because I do not have a “brick-and-mortar” location to call my own, I use social media to make stronger connections with like-minded business owners and people of influence within my town. My primary goal is to make my name “top of mind” with the influencers in the community.
Thinking of Opening a Studio?
Many fitness professionals dream of designing a studio that reflects their unique perspective and approach to health and fitness—a place where they can grow their business, their brand and their client base (and, of course, their paycheck!) on their own terms.
There’s a huge appeal to running your own space, especially if you’ve been working long enough to imagine how you might design a space specifically suited to your clients’ needs and your vision.
Four Easy-to-Use Email Tools to Launch Your Email Newsletter
Learn the pros and cons of four popular tools.
How to Get (and Keep!) Online Training Clients
Once you’ve determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.
Lessons From the Trenches, Part Two: The Challenge of Leadership
Great leaders don’t just point the way; they also give clear directions. However, it’s not always a simple task to inspire and motivate even the most willing of followers. Once you’ve thrown your hat into the leadership ring, you’ll be faced with new challenges. In part two of this series, we’ll expand on finding the leader within, and we’ll explore the best ways to handle challenging situations.
Friendly Competition: We Can All Get Along
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!
How to Become a Better Negotiator
Learning how to negotiate is a necessary business skill. Whether you’re dealing with opening a new business, developing a client contract or asking for a raise,
your ability as a negotiator can have a significant impact on the outcome. Eldonna Lewis Fernandez, author of Think Like a Negotiator, offers the following tips to up your negotiation game:
Online Training: Programming for Profit
The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.
10 Questions to Ask Before Opening a Studio
Many fitness professionals dream of designing a studio that reflects their unique perspective and approach to health and fitness—a place where they can grow their business, their brand and their client base (and, of course, their paycheck!) on their own terms.
There’s a huge appeal to running your own space, especially if you’ve been working long enough to imagine how you might design a space specifically suited to your clients’ needs and your vision.
Building a Conscious, Thriving and Sustainable Business
Have you noticed that these days, more of the business world is crossing over to the conscious or spiritual way of doing business? Terms like karma capitalism, spiritual marketing, environmentally friendly, sharing economy and community-based buying are all cropping up in the mainstream corporate lexicon. As forward-thinking businesses start to embrace the conscious way of doing business—and make steep profits in the process—are you honing the necessary skills to join their ranks?
Lessons From the Trenches, Part One: The Leader Within
Many fitness professionals aspire to take their careers to the next level. Whether the goal is to become a better personal trainer or coach or to become the chief operating officer of a large fitness chain, great leadership is the underlying theme.
Investing in Fitness Technology
In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.
How to Make Money With Online Training
Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.
Taking Investor’s Perspective to Leveraging Fitness Technology
In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.
Secrets of Social Media Success
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
10 Great Ways to Boost Sales and Leads
The best way to attract your next customers and keep the ones you already have is to give, give, give. When you create and share valuable content, you’re positioning yourself as a trustworthy expert and you’re building your brand naturally. This lets you showcase your talents at a very low cost while you explore your options, and an approach that works for you and your customers can then take you from free to fee.
Smooth Sailing Toward Specialization
When I noticed the trend toward specialization building in the fitness industry a few years ago, it struck me as the answer to the professional slump I was in. After teaching and training for more than 20 years, I had hit a wall. Specializing seemed to hold the promise that I could raise my training fees and enjoy a wider variety of professional opportunities.
9 Simple Ways to Keep Your Clients
The success of your business relies solely on your ability to attract and keep clients. Use these tips to enhance the client-trainer relationship so that you can focus more on providing quality service to your current clients and less on finding new ones.