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Fitness and health motivation shown with women running together on a street

Fitness and Health Motivation on the Rise

By Shirley Archer-Eichenberger, JD, MA / September 7, 2021

Fitness professionals can take advantage of a newly discovered health and fitness motivation as facilities begin reopening.

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Older athlete carrying a bike

Motivating Older Athletes

By Shirley Archer-Eichenberger, JD, MA / August 9, 2021

How do you motivate older athletes? Researchers conducted a qualitative study to understand what motivates older male and female triathletes.

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Motivational messaging for physical activity

WHO’s New Message on Physical Activity

By Shirley Archer-Eichenberger, JD, MA / January 25, 2021

Do your motivational messages incorporate the latest evidence-based practices on how to support behavioral change in your more sedentary clients?

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