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Staying in the Fitness Game

How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.

Barefoot Running

With the release of Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen, Christopher McDougall’s book about the Tarahumara Indians of Copper Canyon in Mexico (Knopf 2009), interest in barefoot running has soared. The author himself became
curious about this type of running as a
potential means of improving foot strength and running mechanics in order to become more competitive in ultramarathons (50-kilometer and 50-mile distances).

The Struggle for Significance

Do you ever wake up wondering, “Do I matter? Am I making a difference? Is all this toil and sweat getting me anywhere? Moreover, does anyone really care?”

Fine-Tuning Your Business

I have been blessed with 20 years of business, a great client base and a plethora of growing and learning experiences. Although I never feel that I have done all…

Franchising Your Fitness Business

Until recently, franchises were most commonly associated with convenience stores and coffee shops, not gyms and fitness programs. Now a new crop of highly successful fitness franchises has entrepreneurs sizing up franchising as a viable and lucrative venture. Franchised businesses generate jobs for more than 18 million Americans and account for nearly 10% of private-sector economic…