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Certifications

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Educate Yourself, Elevate Your Business

By Mary Monroe | February 4, 2015 |

SEducation is a cornerstone of a profitable business. Whether you’d like to update your coaching skills, learn new ways to manage staff or learn how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute has everything you need to build a better business.

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Health Coaching vs. Life Coaching

By April Durrett | July 9, 2014 |

Coaching is not a new field. “The general consensus is that personal life coaching evolved in the early 1990s out of the coaching techniques being used to motivate business executives in the 1980s,” says Mary Bratcher, wellness coach and co-owner of The Biomechanics Method in San Diego. “The application of life coaching to the health and fitness sector began to happen in the early 2000s.”

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Cert by Selfie

By Amanda Vogel, MA | June 23, 2014 |

Surf around on any of the major social media networks these days—Facebook, Twitter, Pinterest and especially Instagram—and you’ll likely get an eyeful of fitness selfies: photos of chiseled physiques or people staging “caught in the moment” snapshots of themselves at the gym or just after they’ve finished exercising. Social media’s eye-candy culture has become a perfect platform for fitness pros and enthusiasts to inspire others to get in shape and show off the physical outcomes of exercise with “selfies.”

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Ask The RD

By Lourdes Castro | December 20, 2013 |

Question: I’m working toward a career change to health and wellness, and I have a particular interest in nutrition. My interests are in coaching individuals to adopt healthier eating patterns (I’m currently an ACE-certified health coach) and lose weight, and in working with people whose doctors may have suggested “lifestyle changes” to help prevent cholesterol or blood sugars from creeping up further, but who have not yet become diabetic or developed serious heart issues.

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Certification Update

By Alexandra Williams, MA | May 3, 2011 |

There is much talk about certification, accreditation and licensure in the fitness industry today. As you start your career, it is important to have a grasp of this trio of topics because they can affect your ability to get hired and work legally. Just the terms themselves and their word cousins can be very confusing-—so confusing, in fact, that this article includes a glossary to help you navigate through and clearly understand the differences among them.

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Staying in the Fitness Game

By Mary Monroe | April 4, 2011 |

How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.

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The Strategic Acquisition of CECs

By Justin Price, MA | April 29, 2009 |

The fitness industry has come a long way in terms of credibility and standards since the days of fuzzy leg warmers and terry cloth sweatbands. In fact, industry standards have risen so much in recent years that many companies will hire only those fitness professionals who have obtained their certifications from organizations approved by independent entities, such as the National Commission for Certifying Agencies (NCCA).

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Juggling & TrackingYour Fitness Certifications

By Alexandra Williams, MA | June 30, 2006 |

our fitness director at the club just called with a reminder that one of your primary fitness certifications is about to expire. Somewhere in a pile of papers, you have the renewal notice sent by the certifying board. You meant to track your renewal, but somehow it just got away from you. Now you might be pulled from working with clients unless you hurry to update that primary certification.

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Pilates News

By Shirley Archer, JD, MA | March 31, 2005 |

The Pilates Method Alliance® (PMA™) intends to offer the first national certification exam for Pilates instructors in August 2005, according to Kevin Bowen, PMA’s chief executive officer and cofounder. Bowen says, “Our goal is to create a professional standard for the industry and give consumers greater protection from incompetence. We are encou…

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Navigating Personal Trainer Certifications

By Shirley Archer, JD, MA | August 31, 2004 |

Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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