Career Path for Mind-Body Professionals
To Motivate or Terminate?
Your employees directly affect the success of your business. They work with your clients, sell your products and engage in frontline, day-to-day operations. Some employees are a pleasure to manage, and others—well, not so much. Working with an exemplary employee who is productive, independent, motivated and delightful is every manager’s dream. On the flip side, some employees are just bad hires and the decision to let them go is straightforward. Unfortunately, staff management isn’t that black and white.
How Do Personal Trainers Stay Motivated?
IDEA asked two personal trainers this question: “How do you stay motivated as a personal trainer?” Here are their answers:
Profiles of Pain and Perseverance
In February 2006, Danny Strong was on top of the world. After years of working as a gym manager, he had opened his own personal training gym, making his dream a reality. The husband and father was also eager to welcome a second child into the family. A month after receiving the keys to his new facility, he took his family on a trip to visit his godmother. While on the road, Strong lost control of his vehicle and was hit by a tractor-trailer traveling at full speed. His pregnant wife, Sandra Urbano Strong, was killed instantly.
10 Signs You Are Suffering From Burnout
Generally, group fitness instructors are known for their upbeat, can-do attitude. It can be challenging to admit that you’re feeling burned out. The following signs of job-related burnout may give you clues about your own performance, so you can take steps to keep yourself inspired and motivated.?
Thinking of Opening a Studio?
Many fitness professionals dream of designing a studio that reflects their unique perspective and approach to health and fitness—a place where they can grow their business, their brand and their client base (and, of course, their paycheck!) on their own terms.
There’s a huge appeal to running your own space, especially if you’ve been working long enough to imagine how you might design a space specifically suited to your clients’ needs and your vision.
Building a Teaching Kitchen in a Studio
ave your clients ever asked:
“What should I cook for dinner?”
“How should I prepare it?”
“What if I have to cook a healthy
meal for my family?”
The Best Interview Questions You’re Not Asking
The search for top talent can be difficult and is often made no easier during the interview process. How do you choose questions that will elicit the information you need to select the right person for the job?
Educate Yourself, Evolve Your Business
The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.
How to Get (and Keep!) Online Training Clients
Once you’ve determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.
GROOMing Habits, Part Two
If you’ve ever struggled to fill open classes or you’ve ever wanted more qualified fitness pros on your staff, it’s time to get proactive and ensure that you have the team of your dreams. GROOMing Habits is designed to arm you with the tools to make it happen. In the first installment, we covered Groundwork and Recruitment. Now let’s explore the final components: Options, Opportunity, and Manage & Meet Expectations.
Lessons From the Trenches, Part Two: The Challenge of Leadership
Great leaders don’t just point the way; they also give clear directions. However, it’s not always a simple task to inspire and motivate even the most willing of followers. Once you’ve thrown your hat into the leadership ring, you’ll be faced with new challenges. In part two of this series, we’ll expand on finding the leader within, and we’ll explore the best ways to handle challenging situations.
Friendly Competition: We Can All Get Along
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!
Seven Reasons People Join a Fitness Facility, Part One
The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
How to Become a Better Negotiator
Learning how to negotiate is a necessary business skill. Whether you’re dealing with opening a new business, developing a client contract or asking for a raise,
your ability as a negotiator can have a significant impact on the outcome. Eldonna Lewis Fernandez, author of Think Like a Negotiator, offers the following tips to up your negotiation game:
“What’s the Best Piece of Fitness Industry Advice You’ve Ever Received?”
The best fitness advice that I have received is: Don’t be afraid to be creative. I was nearing the end of my education in the fitness field. The advice was just what I needed before returning to my hometown to start training a full client list. I was at a “hands-on” retreat to get practical experi- ence in training.
Selling Your Training Business
Several years ago, Nicki Anderson was at a crossroads.
Nutrition Coaching: A Primer for Health and Fitness Professionals
Fitness professionals should discuss nutrition with their clients.
Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans.
There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change.
Propel Your Business Toward Greater Success
Industry leaders and successful entrepreneurs know that education is the cornerstone of a booming business. Don’t miss IDEA World Fitness Convention™, the must-attend event that will provide you with the knowledge you need to advance your career.
Online Training: Programming for Profit
The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.
Programs to Track Your Finances
As a personal training business owner, you’ve got a lot on your to-do list. Atop that list is making sure your finances are organized and accounted for. These programs can help you do just that.
