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Career Path for Mind-Body Professionals

Why You Need a Client Avatar

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

Not So Fast: Questions to Ask Before You Accept That Fitness Class

Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.

The Importance of Your Location

Whether you are an owner of a brick and mortar fitness space or an independent fitness professional, your business’s location can be a major factor in your success. According to a study conducted by New York based marketing firm distillery, using the data from cell phone location tracking logs, the average gym-goer has a short 4 mile drive to their gym. The distance will vary by style of facility but the longest distance reported in the study was only 6 miles.

Changing Behavior Changes Lives

In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.

A colorful "lightbulb" depiction of a woman brainstorming ideas for her health coaching business.

Health Coaching: Starting Your Business

Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?

Career Advancement for Everyone

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

The Key to a Prolific Career

Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA&reg World Convention in Anaheim, June 26–30.

BlogHer: Through My Lens

Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).

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