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Best Practices


Selling Affiliate Products

By Amanda Vogel, MA | March 13, 2009 |


You probably already recommend health and fitness products to your clients. What if you could receive a cut of the profit when clients purchased stuff you told them about? This technique is called affiliate marketing, and it’s one way to bring in revenue without having to actively provide a service, as you do with one-on-one training.

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Identifying and Managing Risk Among Trainers

By Darren Jacobson | November 1, 2008 |

 9  Business Basics:
Pricing Your Services
13  Technology:
From Mobile to Mobility
17  Training for Growth:
The Struggle for Significance
21  Best Practices:
Build Your Team

By nature, personal trainers are passionate, driven, organized and excellent at communicating, or so we would like to believe. In reality, within any team there are radical differences in terms of trainer competencies.

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Build Your Team

By Darren Jacobson | November 1, 2008 |

It is said that if you want to be successful, you must surround yourself with great people. One of the most challenging aspects of running your own business is finding great people and then keeping them.

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emergency kit

In Case of Emergency

By IDEA Authors | July 24, 2008 |

Whether you call it a disaster plan, an emergency response plan, a crisis management plan or something entirely different, you must put in place a contingency plan for your business—with the hope that you’ll never have to use it.

Setting the Foundation
Start by taking care of some simple foundational elements….

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Are Your Interview Practices Sound?

By IDEA Authors | May 29, 2008 |

interviewing job applicants, do you use standardized practices, or are your
interview protocols as varied as the candidates? A study in the Canadian Journal of Administrative
Sciences (2007; 24 [1], 30–44) has discovered that many human
resources (HR) professionals may not be offering applicants interview equality.
As your personal training business or g…

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Keep It Green

By Kristen Horler, MS | September 1, 2007 |

Environmental awareness and ecological
responsibility are at the forefront of today’s
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"

Discover …

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Equipping Older Clients for the Future

By Colin Milner | December 31, 2005 |

Over the past two decades, fitness equipment manufacturers have gone from peddling basic barbells to hawking digital talking machines. During this time, many new products have rocked the way fitness professionals design exercise programs, while other gadgets have fizzled away, never to be seen again. Now, with the first of the Baby Boomers turning 60 this year, a new line of senior-friendly pro…

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Getting Your Equipment Needs Met

By IDEA Authors | June 30, 2002 |

Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?

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Protecting Members and Yourself, Problem Solver

By IDEA Authors | May 31, 2001 |

Thank you for the February 2001 Problem Solver column, “Dealing With Fellow Instructors’ Eating or Exercise Disorders.” Recently a colleague of mine encountered this situation with a member of her facility. With regard to getting involved, our staff is concerned about the legal implications, including possible claims of discrimination and privacy violation. What are the legal guidelines for approaching a member (especially at the request of other members) when it is clear that the member’s health is in danger?

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