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Morning Exercise and Cognitive Fitness

There may be something to the adage “The early bird catches the worm,” and it’s good news for those who love early-morning...

Get Your Fitness Business Ready for the Holidays

Whether you’re getting your first frost warnings or temps have dropped from 100 degrees to a balmy 95 where you live, summer is just a...

Optimizing Your Fitness Site for Sales

Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research onli...

Social Media Influencers Give Inaccurate Health Advice

Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense th...

How to Make First-Time Gym Clients Feel Welcome

Your gym should be a welcoming space. First-timers should feel comfortable—and wanted—walking in and working out or taking c...

The World’s No. 1 PT & Coaching Software

IDEA has the pleasure of introducing to its valued members the world's number-one personal training and coaching software, My PT Hub. Sin...

Sitting Increases Health Risks Independent of Exercise

It’s likely you have many clients who work sedentary jobs. Encourage them to simply move as much possible because, according to resear...

The REAL Scoop on Protein Powders

Protein powders, especially the whey variety, have long been glorified in fitness circles for their muscle-building benefits. “Pump so...

Childhood Activity and Midlife Brain Fitness

Here’s one more solid reason to inspire kids to exercise. The secret to maintaining cognitive fitness later in life may lie in getting...

Men’s Health Research Review

Men: Are you exercising and eating healthfully but not losing the weight you want? The good news is that there are more benefits to these tw...

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