Resources
Bipartisan Efforts to Support Health and Fitness Facilities
The Health & Fitness Recovery Act of 2020 reflects efforts to provide financial relief to health and fitness businesses hurt by the pandemic.
21 Best Practices to Help You Survive the New Normal
These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
Diversity, Equity and Inclusion in Fitness: What’s Your Strategy?
To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Boutique Studio Secrets for Big-Box Success
This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
Coaches Need Coaches, Too
During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.
Crisis Leadership: Success Strategies for Today—and Tomorrow
These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
Boot Camp Training to the Rescue
This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
5 Reasons to Continue Your Fitness Education From Home
Mastery doesn’t happen overnight, and the process is never finished. Why not take time to gain a competitive edge? Here are 5 reasons to take action now.
Pushing Remote to Keep Momentum
Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
Protect Your Virtual Fitness Business
When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
Reopening Playbook for the Fitness Industry
Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
Managing Your Studio’s Reopening in a Pandemic
As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
Career Questions? Enter the Mentor
A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
Top Entrepreneurial Skills for Success, Part 2
If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
Introducing IDEA® World Club & Studio Summit Virtual: Innovation, Education, Connection
Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
How Much Should You Set Aside for Taxes?
When a CPA is asked about taxes, we need more information before we can give an answer. To help you prepare, here are a few things to consider.
Success in Corporate Wellness, Part 2
A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
An Industry First: Affordable Health Insurance Plans for Fitness Professionals
IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
5 Steps to Cleaning Your Fitness Business in the Wake of COVID-19
Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
