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Creating Effective Systems

Synergistic Systems
By Kay L. Cross, MEd

Creating Effective Systems
Gain more time, focus and energy with streamlined processes for work and home. Current Time: 6:35 AM Required Time of Departure: 6:30 AM “Where in the heck are my keys! Honey, have you seen my car keys? Oh, I hate it when I do this!” The adrenaline is coursing through your veins and your stress is quickly soaring. You are already…

Ready, Set, Present!

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Ready, Set, Present!
To ensure success, follow these guidelines before each presentation.

Become Familiar With the Environment
Ask how the room will be set up. Will there be tables and chairs? Will the presentation be lecture style or “in the round”? Find out about any potential problems, such as distractions or poor acoustics, that …

Notebook Computer Buying Guide

Technology
By Joe Dysart

Notebook Computer Buying Guide
Learn the ABCs of these PCs to find a costeffective computer that meets your needs. Thanks to the “faster, cheaper” mantra that has driven computer sales ever since the products first appeared on store shelves, a perfectly acceptable, light-duty notebook PC can be had these days for as little as $400. Granted, you won’t be able to launch the…

Small Studio = Big Business

Sales & Marketing
By Colin Milner

Small Studio = Big Business
Learn how owners of private, independent personal fitness training studios can attract the burgeoning older-adult market. With more than 8,000 locations opened worldwide in just 9 years, Curves…

Face Your Finances

Reinvigoration Strategies
By Kay L. Cross, MEd

Face Your Finances
Create a winning budget to gain control of your money– and life. During one of my presentations at the IDEA Personal Trainer Summit…

How to Hire a Website Wizard

Technology
By Joe Dysart

How to Hire a Website Wizard
Not all Web designers are created equally. Do your homework before hiring. Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or improving your marketing presence on t…

Become a Dynamite Presenter

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Become a Dynamite Presenter
Develop your skills as an industry speaker and reap the benefits in new clients. One of the most effective ways to quickly gain exposure as a personal trainer is by presenting. Good speakers can expect to gain at least one to three new clients at every presentation they conduct. The problem is that for most…

Accounting and Hiring Practices

The Start-Up
By Justin Price, MA

Accounting and Hiring Practices
How to set up your books, choose an ownership structure and select staff for your new facility. a daily, weekly or monthly basis. You can create summaries by setting up ledgers (records in which accounts are recorded) and posting information to them. A completed ledger is really nothing more than a summary of revenues, expenditures …

How to Beat Spam

Technology
By Joe Dysart

How to Beat Spam
It is possible to take back control of your e-mail inbox. If you’ve been on the Web for more than 24 hours, chances are you’re already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f…

Crawl Out of Your Comfort Zone

Reinvigoration Strategies
By Kay L. Cross, MEd

Crawl Out of Your Comfort Zone
It’s easy if you learn new skills and create a goal strategy. One of our greatest challenges as fitness professionals is to keep our passion alive. We give, encourage, inspire, motivate and challenge our clients and then desperately need to recharge and refuel ourselves so that we can continue to Inspire the World to Fi…

Marketing Your Start-Up

The Start-Up
By Justin Price, MA

Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…

Diversifying Your Revenue Streams

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue…

Why You Need Legal Education

Legal & Risk Management
By Sean Riley, MS, JD

Why You Need Legal Education

You have a vital role to play in guaranteeing the quality of your profession.

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Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A…

Top Dog on the Web

Technology
By Joe Dysart

Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig…

Invest in Your People

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Invest in Your People
With your staff, as with all investments, you have to put something in if you want something back. No matter what industry you’re in, the most important asset your business has is your people. This is especially true in the personal training industry. The strength of your organization–or your department–is dire…

Breathe New Life Into Your Business

Reinvigoration Strategies
By Kay L. Cross, MEd

Breathe New Life Into Your Business
Reignite your enthusiasm for your career by creating a new vision for your company. After a number of years in personal training, many trainers find themselves in need of renewal and reinvigoration. Burnout–due to boredom, stagnation and lack of personal balance–is common even among the most seasoned professional…

So You Want Your Own PFT Business?

The Start-Up
By Justin Price, MA

So You Want Your Own PFT Business?
Don’t let your plan fail because you’ve failed to plan. My personal training career progressed in the way most personal trainers’ careers do: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to own my…

Eight Ways to “Age” Your Business

Marketing
By Colin Milner

Eight Ways to “Age” Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), “Older people spend more of their income on health than any other need or activity.” In addition, a recent study reports that the “anti-aging” movement is on the rise, currently accounting for $45 billion in tummy tucks, faci…

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