Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
The COVID-19 virus has affected all areas of the economy, and the fitness industry has been hit hard. Many brick and mortar stores are closed but can sell their goods online for home delivery….
When a CPA is asked about taxes, we need more information before we can give an answer. To help you prepare, here are a few things to consider.
A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
Before you start applying to schools, it pays to know what areas of the field of exercise most appeal to you. This quick quiz can help.
Moving a bricks and mortar business exclusively online is essentially like establishing a new business from scratch, something millions of boutique studio owners and fitness professionals across the country and around the world had to do in a matter of weeks in early March.
While obtaining continuing education is required to keep our certifications current, it is not just something we “have to do” to get that updated certificate. Continuing education is vital to us meeting our commitment to our clients…and to ourselves
In case you have not followed news of the Payment Protection Program and the federal loan dollars available to fitness business owners, contractors and self-employed professionals, the following information is essential to understand and act upon immediately.
The fitness industry—like the rest of the global community—has been transformed in previously unimaginable ways since the COVID-19 crisis upended every bit of structure and normalcy we once knew.
About 6 years ago, San Diego–based personal trainer Kevin Root opted not to attend the IDEA World Convention. As a newly certified professional, he felt the event could overwhelm him with information. It’s a choice he regrets.
“Looking back, I robbed myself of valuable hands-on experience and knowledge,” he admits.
Root, who splits his time between boutique studio Bird Rock Fit and a big-box gym, the La Jolla Sports Club, eventually decided that IDEA World was a necessary investment to progress his career. He attended for the first time in 2015.
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
It’s part of IDEA’s DNA to keep evaluating our membership model and look for new and relevant ways to increase the value of our offerings to you. This drive for excellence is the holy grail of our Inspired Service deliverables as we strive to help you be the smartest and most successful fitness professional you can be. With that in mind, I’m thrilled to tell you about a few new initiatives that our team has just launched or that are on the cusp of release.
Can an entire fitness facility take strides toward developing a greener and more eco-friendly environment? The answer is yes.