Resources
Automation for Fitness Professionals: Creating More Time for What Matters Most
No matter how passionate a fitness professional is, there’s one challenge that consistently surfaces: time scarcity. Between session prep, client communication, schedule management, programming adjustments, billing, and continuing education, it’s…
Launching an Online Fitness Offering in 30 Days
Every fitness professional has a library of expertise – the cues repeated in every class, the form fixes that change everything, the foundational progressions that create stability and strength. An…
Fitness Trends Shifting From In-Person to Hybrid
The fitness industry has always evolved in cycles. From the rise of boutique studios to the explosion of virtual training, professionals continually adapt to meet changing client needs. Today, we’re…
Empowering Your Studio with AI to be Smart, Safe and Strategic
As a fitness club or studio owner, AI (artificial intelligence) isn’t just a buzzword – it’s a powerful partner that can help elevate the member experience, optimize operations, and drive…
Fitness Management Career Paths in 2025
For many fitness professionals, the natural career progression eventually leads beyond the training floor or group exercise studio and into leadership roles. While coaching clients and leading classes provide valuable…
The State of the Fitness Job Market in 2025
The fitness industry in 2025 is thriving, fueled by consumer demand for health, wellness, and hybrid lifestyle solutions. From boutique studios to full-scale health clubs, opportunities span traditional exercise instruction,…
Celebrating a Year of Triumph and Looking Forward to New Horizons
As we close the chapter on another incredible year, I find myself both humbled and invigorated by what our community has achieved together. This year has been a testament to…
We’re Moving, Toward a Stronger Future
First and foremost, we want to welcome our yoga teachers from our sister brand Yoga Journal Teacher’s Plus. We are excited to announce that we are bringing over all of…
2023 Fitness Industry Compensation Trends Report
This compensation trends report provides data on current wages in the industry as well as benefits and hiring and promotion criteria.
Q&A: Foundational Fitness Insight from Gilad Janklowicz
The early 1980s gave birth to many fitness movements and professional organizations, including IDEA Health & Fitness Association (1982). The idea of organized and professionally led exercise wasn’t new, but…
10 “Exercises” to Build a Better Career
Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.
Sustainability Practices in Fitness
This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.
40 Future Fitness Trends to Grow Your Business
At IDEA, we’re fond of the number 40, especially this year. The not-so-secret reason? Because 2022 marks our 40th anniversary as a guiding force in health, fitness and nutrition. As we’ve grown up alongside the fitness industry, we’ve witnessed unimaginable transformation and scoped out future fitness trends. Take a look at these 40 solid pathways to success, some of which are already established and others that are emerging.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Billy Blanks: A Celebration of Creativity and Character
Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .
Resolution Revolution!
We’ve heard all the classics: Lose weight! Get into shape! Start going to the gym! New year, new you! While New Year’s resolutions are the kindling that spark our clients to reach out to us for help, the professional community has to fan the flames with the right balance of skill, enthusiasm and fun to help clients sustain their inner fire for change.
The Synergy of Togetherness
We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to…
How to Rebuild Your Fitness Business, Part Two
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
Get Your Biz in Shape! Success Secrets From MELT
The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing…