Resources Archives - IDEA Health & Fitness Association

Celebrating a Year of Triumph and Looking Forward to New Horizons

As we close the chapter on another incredible year, I find myself both humbled and invigorated by what our community has achieved together. This year has been a testament to…

We’re Moving, Toward a Stronger Future

First and foremost, we want to welcome our yoga teachers from our sister brand Yoga Journal Teacher’s Plus. We are excited to announce that we are bringing over all of…

Piggy bank with flexing arms behind it to represent compensation trends in fitness

2023 Fitness Industry Compensation Trends Report

This compensation trends report provides data on current wages in the industry as well as benefits and hiring and promotion criteria.

Q&A: Foundational Fitness Insight from Gilad Janklowicz

The early 1980s gave birth to many fitness movements and professional organizations, including IDEA Health & Fitness Association (1982). The idea of organized and professionally led exercise wasn’t new, but…

Fit pros meeting to build a better career

10 “Exercises” to Build a Better Career

Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.

Lightbulb and icons representing sustainability practices

Sustainability Practices in Fitness

This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.

Online Training and the Post-Pandemic Fitness Landscape

Personal trainers and gym owners have made rapid adjustments to the “new normal,” including adaptations to training and client interactions.

Multiple arrows pointing up to represent future fitness trends

40 Future Fitness Trends to Grow Your Business

At IDEA, we’re fond of the number 40, especially this year. The not-so-secret reason? Because 2022 marks our 40th anniversary as a guiding force in health, fitness and nutrition. As we’ve grown up alongside the fitness industry, we’ve witnessed unimaginable transformation and scoped out future fitness trends. Take a look at these 40 solid pathways to success, some of which are already established and others that are emerging.

A Time of Renewal

Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.

Billy Blanks Leads a Class at IDEA World

Billy Blanks: A Celebration of Creativity and Character

Billy Blanks was born with an anomaly in his hip joints that left him clumsy and subject to taunts. He found strength—both physically and of character—in karate, and he went on to a successful career as a martial arts champion, bodyguard and movie star. That in itself is a pretty amazing story. But in Blanks’ case, that’s just the preface . . .

Resolution Revolution!

We’ve heard all the classics: Lose weight! Get into shape! Start going to the gym! New year, new you! While New Year’s resolutions are the kindling that spark our clients to reach out to us for help, the professional community has to fan the flames with the right balance of skill, enthusiasm and fun to help clients sustain their inner fire for change.

The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to…

Personal trainer rebuilding fitness business

How to Rebuild Your Fitness Business, Part Two

In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.

Get Your Biz in Shape! Success Secrets From MELT

The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing…

Matrix functional training space and tips

Maximize Impact in a Functional Training Zone

If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.