Marketing & Sales
Digital Marketing for Fitness Professionals
In today’s online-driven world, digital marketing is no longer optional—it’s essential. Whether you’re a personal trainer, wellness coach, or group fitness instructor, a strong digital presence helps you attract new…
Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated
The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering…
Generating More Leads: Essential Strategies for Personal Trainers
Being a personal trainer is one of the most rewarding careers out there. I’ve worn many hats in the fitness industry; from group exercise instructor, manager, sales, club owner, and…
Growth Through Business Licensing: SPIDERfit Kids Case Study
Business Licensing: What it is, how to do it and what it can mean for you business, your impact and overall growth.
Building Community for Your Fitness Business
Often people are searching for connection and camaraderie, which can be found and nurtured through building community in your business.
Dimensionalize Your Fitness Business
The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.
What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
Simple Steps to Self-Promotion
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
How to Rebuild Your Fitness Career, Part Three
How do you step up your sales game to rebuild your fitness business? Self-doubt looms large when you need to determine pricing.
How to Rebuild Your Fitness Business, Part Two
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
How to Get 397 Leads in 13 Days
As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.
Gen Z Values Sustainability
When marketing to young adults, consider brand values. Gen Z and millennials care about sustainability and social impact, according to a survey.
California Fit Pros: Take Action Today to Get Facilities Open Statewide
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
January 2021 Question of the Month: Social Media Strategies?
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Three-Step Sales Success
Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
The Ongoing Dilemma: Specialize or Diversify?
How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
Want to Increase Efficiency With Automated Marketing?
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.