Do you want to strategically and consistently educate and motivate your new clients so they feel like they’re getting incredible results—and so you’re getting a steady flow of referrals and earning positive social proof? Are you ready to not just deliver but over-deliver? If your answer is yes, then one of your most important next moves is to create a step-by-step onboarding process.Read More
Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.Read More
Group fitness instructors may also want to approach medical schools with an offer to provide exercise classes for medical students. To support a pitch, refer to a recent nonrandomized controlled study in The Journal of the American Osteopathic Association; it found that, for medical students, group exercise can reduce stress and improve physical, mental and emotional quality of life more than training alone or not engaging in any exercise program.Read More
client: Jennifer | personal trainer: John Parker | location: San Diego
Keeping it simple. Every day it seems there’s a new supplement, food plan or training program that purports to produce unparalleled results. But all of these choices can make it difficult for clients to make wise choices and remain consistent in their approach. That was the problem faced by Jennifer, a florist and part-time kickboxing instructor, and it’s why she reached out to San Diego–based personal trainer John Parker, CSCS.Read More
Energized! That’s how I feel every time I leave a fitness conference. I’m eager to implement fresh ideas and coaching tips into my fitness classes—a feeling I rarely have after completing an online course. Although I’ll be the first to admit that I need digital learning opportunities for their sheer convenience, I still crave live fitness education experiences.
Here are 5 reasons why you, as a fitness instructor, will reap the greatest benefits from live courses and conferences.
1 A Face-to-Face CommunityRead More
The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.Read More
With the American Heart Association’s recent recognition of meditation and mindfulness practices and with meditation studios appearing in Los Angeles and New York City, it’s clear that these activities are going mainstream. Are you or is your facility integrating this trend into programs? For example, are you offering yoga and meditation classes or meditation-only sessions?
Share your responses with executive editor Joy Keller at [email protected]Read More
In 2016 America, traditional commercial health clubs—multipurpose, fitness-only and corporate facilities—served 32.2 million members, a 3% decline from 2015, according to the International Health, Racquet & Sportsclub Association. Studios served another 18.2 million, a 15% improvement.
Nonprofit facility membership rose 6.9% from 2015 to more than 24 million. Collectively,
studio facilities claimed 40.7% of total membership.
The three types of workout equipment used most often in health clubs in 2016 were treadmills, resistance machines and free weights, according to the IHRSA 2017 Health Club Consumer Report. Among group exercise and training programs, yoga topped the list, with 36% of members reporting participation. Stretching (24%) and calisthenics (23%) ranked second and third.Read More
Researchers from Case Western University in Cleveland wanted to determine if providing gifts to new gym members would incite them to visit the gym on a regular basis. The scientists specifically chose new members, theorizing that this group’s motivation to go to the gym was high.Read More
As a fitness entrepreneur, you have many tools at your disposal to help grow and run your business. Some are designed to address specific areas—marketing, sales or operations, for example—while others help you build the structure and outline the framework that will bring all of those individual parts together.Read More
Kids don't usually line up to do squats and lunges, but they'll happily walk like a crab or run faster than a wave! Trick your littlest clients (aged 3—12) into getting a great workout with this quick–moving format packed with cleverly themed exercises.
Kids' Beach Boot Camp Details Goal: to engage kids and keep them moving while they have fun and feel successful Total time: 55—60 minutes Equipment needed:
H.I.I.P. Hype (High-Intensity Interval Painting) in New York challenges body, mind and creativity. Ninety–minute sessions begin with a warm-up followed by short intervals of high-intensity body-weight exercises interspersed with periods of painting. The energy participants generate while exercising helps them express themselves more freely when they paint, according to organizers. The last 15 minutes of class are reserved for a cool-down, as well as painting presentations. Mats and art materials are provided.Read More
Short-duration workouts have become popular over the past several years as the time-crunched seek out effective ways to exercise. Recent research adds more support for the benefits of fast workouts and indicates that less may even be more, provided you have appropriate equipment.Read More
Many people who want to join gyms are skeptical that it will actually help them reach their fitness goals. A new study from Iowa State University may assuage those doubts—and help gyms to convert more browsers into buyers. According to the research, published in PLOS ONE (2017; http://dx.doi.org/10.1371/jour
nal.pone.0170471), gym members tend to have significantly higher levels of strength and cardiorespiratory fitness and are generally more active than nonmembers.
When it comes to exercise, people might give greater effort if there’s more at stake than calories or improved performance. A recent survey suggests that gym-goers might be motivated to work harder if their energy is converted to power for the gym.Read More
One of the biggest challenges facing the fitness industry is how to encourage more people to get moving. A government-sponsored activity program from Brazil may offer helpful insights.
Dubbed Academia das Cidades—or City Academies—the program offers residents free access to fitness facilities, exercise classes and fitness professionals. The participants also receive dietary guidance. Since its inception in 2002, City Academies has expanded to thousands of cities nationwide.
If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.Read More