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5 Top Trends in Older-Adult Fitness

by: Cody Sipe, PhD


Get your business ready for the age explosion.

The aging of the global population is single-handedly forcing and inspiring change in many ways—both obvious and subtle. The continued growth of the older population for the next 30+ years will influence the fitness industry in ways that we probably can’t even imagine yet. To help you prepare for this growth, here are some noteworthy aging trends (counting down from least to most important from a business standpoint) that could affect you over the next 5–10 years.

Trend #5: Brain Fitness Comes of Age

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IDEA Fit Business Success, Volume 2, Issue 6

© 2018 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Cody Sipe, PhD

Cody Sipe, PhD IDEA Author/Presenter

Associate Professor and club owner with over 20 years of experience specializing in exercise for mature adults. Recipient of numerous industry awards including the IDEA Program Director of the Year. Co-Founder of the Functional Aging Institute ( Visit FAI's website for your free Functional Training Starter Kit and to learn more about the Functional Aging Specialist Certification. Creator of the Never Grow Old Fitness Program (, a follow-along video exercise program for mature adults. Frequent industry speaker and writer.