Leadership/Management
Environmental and Social Barriers to Physical Activity
When Movement Depends on Geography Two people can receive the same advice – “be more active” – and live in entirely different realities. One walks out their front door onto…
Leading Authentically
Leadership in the fitness industry has always been demanding, but the current landscape has raised the stakes. Rising operational costs, pressures from stakeholders, evolving client expectations, and an industry-wide staffing…
IDEA Career Success Workshop: Finding Your Professional Niche as a Fitness Leader
The fitness industry offers an extraordinary number of career pathways. As a fitness professional, you can coach clients one-on-one, lead group experiences, mentor new instructors, manage teams, open a studio,…
IDEA Career Success Workshop: Pathways to Leadership in Fitness
Every fitness professional begins their journey with a passion for helping people move, feel, and live better. But as your skills deepen and your career grows, something important happens. Your…
Fitness Management Career Paths in 2025
For many fitness professionals, the natural career progression eventually leads beyond the training floor or group exercise studio and into leadership roles. While coaching clients and leading classes provide valuable…
Profiling an Entrepreneur – Dr. Emily Splichal with Naboso
Dr. Emily Splichal: Revolutionizing Fitness Through Barefoot Science and Sensory Stimulation Dr. Emily Splichal’s journey in fitness and podiatry is one of innovation, determination, and an unwavering belief in the…
Becoming a Holistic Wellness Industry
Success in fitness will require a more holistic wellness approach with knowledge of the emotional, social and mental perks of exercise.
Dimensionalize Your Fitness Business
The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.
No Justification May be Best Justification for Workplace Diversity
If your studio is prioritizing workplace diversity, think carefully about how you present organizational reasons.
Lessons From Kenyan Runners
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
10 “Exercises” to Build a Better Career
Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.
2022 IDEA World Fitness Awards
Those honored with the 2022 IDEA World Fitness Awards are authentically living this year’s “Limitless” theme.
Sustainability Practices in Fitness
This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.
Inspired Service: Renewed Commitment and Silver Linings
For IDEA, which has proudly touted a 98%–99% customer satisfaction rating for many years, this was aIDEA service crisis. On Friday, August 5, the IDEA team discovered that hundreds of customer voice mails had been stuck in a digital black hole. IDEA members were calling us for help, but we didn’t even know it.
Your Talent-Attraction Program
To win members and fit pros back to your classes and training schedules, owners and managers need a winning talent-attraction program.
40 Future Fitness Trends to Grow Your Business
At IDEA, we’re fond of the number 40, especially this year. The not-so-secret reason? Because 2022 marks our 40th anniversary as a guiding force in health, fitness and nutrition. As we’ve grown up alongside the fitness industry, we’ve witnessed unimaginable transformation and scoped out future fitness trends. Take a look at these 40 solid pathways to success, some of which are already established and others that are emerging.
How to Rebuild Your Fitness Business, Part Two
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
Maximize Impact in a Functional Training Zone
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
