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“The Super Bowl of Fitness”

With over 12,000 personal trainers, group fifitness instructors, mind-body professionals, business owners and managers, and experts from every corner of the globe, the IDEA World Fitness Convention has been called “the Super Bowl of Fitness.” Fitness pros who attend gain valuable education and strategies to expand their skill sets; they discover diver- sity that evolves their careers or businesses; and they establish expert connections that open doors and offffer new opportunities.

Educate Yourself, Elevate Your Business

SEducation is a cornerstone of a profitable business. Whether you’d like to update your coaching skills, learn new ways to manage staff or learn how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute has everything you need to build a better business.

Ask The RD

Question: I’m working toward a career change to health and wellness, and I have a particular interest in nutrition. My interests are in coaching individuals to adopt healthier eating patterns (I’m currently an ACE-certified health coach) and lose weight, and in working with people whose doctors may have suggested “lifestyle changes” to help prevent cholesterol or blood sugars from creeping up further, but who have not yet become diabetic or developed serious heart issues.

Staying in the Fitness Game

How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.

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