group fitness business
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Fitness Business Marketing Secrets
How has fitness business marketing changed over the past year, and what new trends are available for fitness professionals to try?
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Fitness Business Challenge and Triumph
Photo credit: Deb Fuller Bettencourt How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find your way, take a cue from one IDEA member’s success and learn three ways she expanded her new business during…
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5 Traits of the Best Fitness Instructor
As a group fitness manager, you may already know who your best fitness instructors are. However, you’re lucky if you see your instructors once a week, especially these days, and there’s probably no way to monitor every action. If you try to boil the contribution down to numbers, you might create a team focused less on winning and more on trying to impress you. It’s time to change the score card and think more broadly about what you value in employees.
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Hiring Checklist: Find the Best Talent
There’s a checklist for every task, it seems, even if it’s purely mental. However, when it comes to hiring the best group fitness talent, it’s important to formalize a checklist so that you cover all the important details. Maybe it’s time to shift your process and think more broadly about what you value in employees. A good…
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Small Town Group Fitness
An experience: That’s what exercisers want in order to feel inspired and motivated. In the fitness industry, one of the key places where this experience occurs is within a group fitness community. It doesn’t take a big-box gym or a trendy fitness boutique to give participants an amazing experience. With some creativity, flexibility and determination, even the smallest fitness facility or studio can offer a dynamic group fitness program that will give members the experience they crave.
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