National Pork Board

Consumers are leading busy lives and are inundated with information and choice. Although taste remains a primary consumer driver in food choice, nutrition and health are also very important considerations. This is reflective of the evolving holistic conversation of health and well-being, as “nutrition” conversations no longer simply involve nutrients. This is not surprising, as the population is now multiple generations removed from farms, so it makes sense that there are more, broader questions from people about how and what food gets on their plates. So let’s talk a bit about the pork story.