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Continuing Education/Home Study

Career Advancement for Everyone

Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.

2018 IDEA® World Scholarship Recipients

In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.

Learn, Connect and Thrive at the IDEA® World Convention

Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.

Programming to Prevent ACL Injury

Your new client, 16-year-old Alexis, is a competitive athlete who wants you to design a fitness program that will help her prevent a second anterior cruciate ligament (ACL) tear. She partially tore her ACL while playing soccer and rehabbed it with a physical therapist, who cleared her to play again. Alexis returned to spring softball without an issue, but she would like to be as fully prepared as possible for the upcoming fall soccer season. She hopes to be recruited to play in college, but her parents are concerned she will sustain another ACL injury, perhaps a more severe one.

How to Find Your Epic

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

The Foundation of a Fulfilling Future

Las Vegas has a reputation for secrets. As they say, "What happens in Vegas stays in Vegas." This July, more than 10,000 professionals will break that cardinal rule because what happens at the 2017 IDEA World Convention will be shared with millions of people worldwide. With more than 335 workshops, lectures and workouts, plus tons of special events planned to celebrate IDEA's 35th anniversary, it will be impossible to keep quiet about the career-changing experiences and top-level knowledge offered at this year's event.

How to Fortify Your Purpose and Bolster Your Business

It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.

Cross-Training for the Career Win

A seasoned high school soccer player who has excellent shooting, passing, dribbling and heading skills walks into your office looking for a personal trainer to help her boost her game. To reach the next level—say, collegiate-quality—making her ball skills even better may not be what’s most important. To further excel, she will need to hold her own at control, speed, agility and strength. If she improves these abilities and combines them with her already exceptional ball skills, she’ll have the tools to become a strong, well-rounded college recruit.

Educate Yourself, Evolve Your Business

The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.

Nutrition Coaching: A Primer for Health and Fitness Professionals

Fitness professionals should discuss nutrition with their clients. 


Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans. 


There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change. 


Propel Your Business Toward Greater Success

Industry leaders and successful entrepreneurs know that education is the cornerstone of a booming business. Don’t miss IDEA World Fitness Convention™, the must-attend event that will provide you with the knowledge you need to advance your career.

“The Super Bowl of Fitness”

With over 12,000 personal trainers, group fifitness instructors, mind-body professionals, business owners and managers, and experts from every corner of the globe, the IDEA World Fitness Convention has been called “the Super Bowl of Fitness.” Fitness pros who attend gain valuable education and strategies to expand their skill sets; they discover diver- sity that evolves their careers or businesses; and they establish expert connections that open doors and offffer new opportunities.

Educate Yourself, Elevate Your Business

SEducation is a cornerstone of a profitable business. Whether you’d like to update your coaching skills, learn new ways to manage staff or learn how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute has everything you need to build a better business.

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